EXPORT-IMPORT BANK ACHIEVES IMPRESSIVE RESULTS USING SOFFRONT CRM

Soffront CRM Chosen for Flexibility, Excellent Value

Fremont, California, October 13, 2008 – Soffront® Software Inc., soffront.com, the leader of mid-market CRM software, today announced that the Export-Import Bank (Ex-Im Bank) of the United States, exim.gov, is using Soffront CRM for Sales Force Automation (SFA). Ex-Im Bank is the official export-credit agency of the United States.
Ex-Im Bank purchased Soffront CRM in late 2007 and deployed the solution within ninety days. Several divisions within the organization use the product, including domestic business development, marketing, and the strategic initiatives group. Using Soffront CRM, Ex-Im Bank tracks typical SFA functions, including contact management, sales forecasting, lead generation, and order management.

“We chose Soffront CRM because we needed a CRM system that was extremely flexible in terms of customization,” said Wayne Gardella, vice president, Domestic Business Development, Ex-Im Bank. “As a government agency, we change our sales and marketing focus from time to time. Additionally, numerous reporting requirements are mandated by the government—requirements that private sales organizations would never dream of having to report. Soffront’s flexibility allows us to easily evolve with our changing needs and efficiently fulfill all reporting requirements.”

Using Soffront CRM, Ex-Im Bank is achieving impressive results. “Soffront CRM allows us to improve in numerous areas,” Gardella explained. “We can now better manage our sales cycle, produce superior sales reports, and more thoroughly track and report on congressionally mandated outreach requirements.”

Gardella concluded, “Soffront CRM successfully handles all the nuances of a sales organization embedded within a government agency. We are impressed with its excellent value—the product is extremely powerful and feature-rich, compared with similarly priced solutions.”

About Soffront
Soffront Software Inc. has the experience, technology and focus for mid size businesses seeking CRM solutions. A CRM pioneer since 1992, Soffront spans the enterprise with integrated CRM: sales, marketing, customer service, knowledge base, help desk, project management, asset management, defect tracking and more. Soffront CRM is flexible, powerful, and affordable. It is designed to readily adapt to a company’s processes, workflows, and users. With on-demand, on-site, or host-to-purchase options, Soffront is the perfect choice for mid-size companies. With more than 2,500 CRM customers worldwide, Soffront’s installed base includes Fortune 500 companies, mid-sized businesses, federal, state, and local governments. Soffront is privately held, debt-free, and profitable.

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Media Contact:
Alison Golan, 904-230-0349
Alison@Soffront.com
Soffront Software Inc.
45437 Warm springs Blvd.
Fremont, CA 94539

This release was published on openPR.