Importance Of Packaging To The Mobile Phone Industry

The technological revolution spearheaded by mobile handset manufacturers has created opportunities for participants throughout the value chain including manufacturers of packaging solutions. Mobile handsets have become integral part of modern day lifestyle across geographic and demographic segments. Strategic efforts by mobile handset manufacturers to focus on emerging markets are followed suit by packaging companies. Exponential growth in consumption of mobile and telecommunication technology in Asia Pacific region has driven packaging manufacturers in the region to add mobile packaging capabilities to their product portfolio.

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In April 2017, printing and packaging solution provider Replika Packaging announced the installation of automatic machines for manufacturing of rigid boxes in order to grab opportunities created in smart phones packaging in India. Leading printing and packaging companies in India, including Any Graphics and Label Kingdom, have also invested in strengthening their mobile phones packaging capabilities to serve the growing market for cell phone boxes.

Purchase of a mobile handset normally includes the handset along with complementary accessories such as a charger, headphones, USB cable, etc. Mobile phone packaging consists of the complete cluster of different packaging materials such as boxes, trays, pouches, die cut inserts, protective packaging inserts, etc. Rigid boxes or folding cartons are used for containing mobile handset and complementary accessories. Flexible pouches are primary form of packaging for components within the rigid box. Insert trays and die cut inserts along with other protective packaging are used for organizing and protecting components inside the package. Labels and printing on cartons or boxes including labels on primary packaging materials within the box, also constitute an important part of mobile phone packaging.

Global Mobile Phones Packaging Market: Market Dynamics

The global mobile phone packaging market is characterized by packaging companies innovating in terms of design and printing capabilities in order to cater to intensely competitive cell phones market. Cell phone manufacturers are also realizing the significance of packaging as part of their branding and marketing strategies. Market requirements are compelling packaging companies to deliver packaging solutions that are innovative and help the mobile brand stand out on retail shelves. Apart from being visually attractive mobile phones packaging has to consider the effective utilization of retail shelf space. The way a mobile phone box or carton is placed and positioned on the retail shelf will determine the attention gained from the store customers.

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Mobile phone packaging systems are innovating in terms of design in a way that saves costs. In February 2015, India’s leading mobile handset manufacturer Micromax introduced stand up pouches instead of traditional rigid boxes or cartons in order to meet the value offering and save costs in packaging.

The global mobile phone packaging market is currently dominated by paper based material. Paper due to its recyclable nature offer huge recycling opportunities for manufacturers operating in the mobile phone packaging market. However, packaging manufacturers are also supplying plastic based packaging solutions for cell phones. Thermoformed blisters and clamshells are finding new ground among cell phone manufacturers, who are looking for innovative ways to compete on retail shelves. Furthermore, boom in ecommerce is anticipated to witness dynamic shift in strategies adopted by packaging companies operating in the global mobile phones packaging market.

Global Mobile Phones Packaging Market: Market Segmentation

The global mobile phones packaging market is segmented as per packaging type, material type, and by end use.

As per packaging type, the global mobile phones packaging market is segmented into

Rigid Boxes
Folding Cartons
Flexible Pouches
Grip Seal Pouches
Heat Sealed Pouches
Insert Trays
Die Cut Inserts
Films
Labels
Others (Custom Packaging, Blisters, etc.)

As per phone type, the global Mobile Phones Packaging market is segmented into

Feature Phones
Smart Phones
Luxury Phones
Others (flip phones, etc.)

As per material type, the global Mobile Phones Packaging market is segmented into

Paper
Plastic

Global Mobile Phones Packaging Market: Regional Outlook

Geographically the global Mobile Phones Packaging market is segmented into 7 key regions including North America, Latin America, Europe, Asia Pacific excluding Japan (APEJ), Japan, and Middle East and Africa (MEA).

Global Mobile Phones Packaging Market:

Some of the players operating in the mobile phones packaging market include Plastic Ingenuity, Inc., Replika Press Pvt. Ltd., PakThat, Prasanna International, ITC Ltd, Parksons Packaging Ltd, Robinson Plc, Any Graphcs Limited, Pragati Pack (India) Pvt. Ltd and Label Kingdom.

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