Press release
MEA Enterprise Software Market Analysis, Segments, Growth and Value Chain 2014-2020
Some of the drawbacks are high licensing and support cost,flexibility andcustomization issues and difficulty in migration of existing data. Overlooking these issues, the benefits of using enterprise application software would actually aid an enterprise in information sharing, process automation, complete visibility of all important processes across various departments, reducing information technology complexity and increasing agility.
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There is a growing need to capture, organize and exploit the use of big data which can give internal and external business processes a competitive edge. Enterprise mobility such as the Bring-Your–Own-Device (BYOD) trend to enhance employee flexibility in the organization across MEA has resulted in an increased uptake of enterprise platforms. Further, analytics and business intelligencehave also become important factors driving enterprise planning, mainly when it comes to collecting and assessingunstructured data on enterprise networks, or business related information posted on social networking sites etc. Another driving factor in the enterprise software market is the shift towards cloud computing, where an enterprise moves some or its entire infrastructure to the cloud, reducing total cost ownership (TCO) infrastructure and provisioning time.These dominating factors are expected to drive the enterprise application software market in the MEA region, in the near future.
The enterprise application software market can be segmented based on: types, organizational size and verticals. Types of application software includedigital content creation (DCC), web conferencing,enterprise resource planning (ERP), business intelligence (BI), enterprise content management (ECM), customer relationship management (CRM),supply chain management (SCM)and project &portfolio management (PPM) software.Categories by organizational size include small business, medium business, enterprises and large enterprises. Verticals include BFSI (banking, financial services and insurance), manufacturing, telecom, media &entertainment, transportation, healthcare, energy &utilities, retail, distribution and public sector.
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Major players in the MEA enterprise software market are Microsoft Corporation, OracleCorporation, IBMCorporation, SAP, Symantec, EMCCorporation, HP, VMware, CA Technologies and Salesforce.com. These players adopt strategies that involves partnership and acquisitions &mergers to create a wide range of their software solution product line. For example, in 2014, SAP partnered with Etihad Airways, the national airline of the UAE to deploy a range of enterprise application solutions across its vital business functions including finance, human resource, procurement &supply management and business intelligence. Besides these strategies,major players also focus on innovating their enterprise application software products to offer unique solutions for different industries. For instance, in 2014, SAP announced its availability of new manufacturing solutions suite which delivers data integration across enterprise operations and a broadened access to data through mobility.
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