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Press release launches Matrimony Services on Airtel

09-29-2008 06:28 PM CET | IT, New Media & Software

Press release from: Consim Info Pvt Ltd

/ PR Agency: Bluelotus Communications
Chennai: 29th September 2008:, India's most trusted matrimony portal with over 12 million registered members today announced the launch of matrimony services on Airtel, India's leading mobile telecom service provider with over 77 million subscribers. BharatMatrimony services are now available on Airtel Live, India's largest WAP Portal. Airtel subscribers can access the matrimony services with GPRS enabled handsets across the country. has customized its services for Airtel Live keeping in mind the unique needs of the mobile users. Access to the service is absolutely free; there are no charges for activating the service or browsing the portal. Subscription is priced at Rs 20 per week, whereby subscribers will get to view unlimited profiles and can access 2 contacts free of cost.

"At CONSIM, we are constantly looking to create innovative platforms beyond the internet for delivering our services to a wider range of consumers. Airtel with its huge market share and largest WAP portal is a perfect platform for us to serve the rapidly growing mobile users in India - said Murugavel Janakiraman, Founder & CEO, Consim Info Pvt Ltd.

“We have been working with the Airtel team for almost six months to understand their customers' needs and deliver a product that would have appeal and hence drive adoption. Another interesting feature is that we have integrated this with our web offering, thus allowing both sets of customers to seamlessly interact across mediums”, added Murugavel Janakiraman.

"BharatMatrimony on Airtel is a step in the new direction to add value to our customers. We believe that Airtel is the mobile partner of choice to reach customers that are hitherto unavailable to on Internet. We are confident that the service will help many prospective brides and grooms across the country find suitable life partner," said Sanjay Gupta, Chief Marketing Officer, Airtel.

A pioneer and market leader of matrimonial services in both online and offline space, BharatMatrimony is constantly striving to better its services with changing times and technology. was the first to launch matrimony services through a SMS portal in 2004.

About has pioneered the concept of online matchmaking since 1997. The company has created a strong foothold in the matrimony space through its innovative features and technological advancements. Today, ‘matrimony’ as a word is synonymous with BharatMatrimony and it has become a place for people serious about seeking a life partner. has earned the trust of more than 12 million members worldwide and has been recognized by Limca Book of Records, the Indian equivalent of Guinness Book of records, for record number of documented marriages online. The company has been profiled in NASSCOM's Showcase of Innovation Book 2006; the book showcases the top 100 IT innovators in our country. For more information, log on to

About Airtel Live

Airtel Live is India's largest WAP portal, accessible to all Airtel customers with Data enabled handsets. Access to Airtel Live is absolutely free, and there are no charges for activating the service or browsing the portal. Charges are applicable for content downloads from the Airtel Live Portal, depending on the content downloaded.

Airtel Live is updated daily with fresh content, services & customer offers, from partners like Walt Disney, Yahoo, Indiagames, Indiatimes, Rediff, Phoneytunes, IMI Mobile, Cartoon Network, and many, many more.

BlueLotus Communications
No: 82, Hardevi Chambers,
Pantheon Road,
Chennai - 600 032

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