Press release
Cider Market Driven by Growing Demand for Alcohol Free & Low Alcoholic Content Beverages
The global cider market is expected to be one of the fastest growing alcoholic drinks market in the next few decades, beating both the beer and other spirits available in the market. In recent years, both old and young generation has witnessed an inclination towards apple cider and pear cider as the preferred alcoholic and non-alcoholic packaged drink. This is fuelling the global cider market growth. Also, changing consumption pattern among youngsters and female shifting from the quality pursuing drinkers to value seeking drinkers comprising many well-known reputed brands of drinks in different flavours spurs the global cider market growth. The demand for beers has also dropped over to cider and pear cider, thereby resulting in the increased premium offerings to the consumers.
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Global Cider Market: Drivers and Restraints
Some of the key factors driving the global cider market growth include growing consumers consideration of alcohol consumption as status symbol, growing demand for alcohol free and low alcoholic content beverages, rising health awareness among the masses about the health benefits of fresh apple cider, gluten free beverages, increased inclination of the female consumers towards the cider, growing innovation in cider beverages by creating mash-up/ hybrid flavours. On the other hand, factors such as absence of tax breaks, continuously changing consumer spending patterns restraint the cider market growth.
Global Cider Market: Segmentation
On the basis of application type, market is segmented into:-
Household/ Personal care
Pet Care
Healthcare/ Pharmaceutical
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On the basis of product type, market is segmented into:-
Traditional Draught Cider
Draught Cider
Packaged Cider
Keg Cider
On the basis of sales channel, market is segmented into:-
Wholesalers
Food Processing Industries
Supermarket/Hypermarket
Speciality stores
Online Retail
Others
Global Cider Market: Region wise Outlook
The global cider market is divided into seven regions, namely seven regions, namely Eastern Europe, Latin America, Asia Pacific excluding Japan (APEJ), North America, Japan, Western Europe, and Middle East and Africa (MEA). MEA is the market leader for cider drinks and is expected to hold the market position in the coming years as well. U.S and France inspite of being mature economies are collectively among the key consumers of cider, as the population in these countries is inlcined towards premium products. Also, European countries brewers are focusing on investing more on new innovative packaging techniques, so that product seems to be more appealing to customers. As in case of, Carlsberg, Nordic limited addition range launched recently across 13 European markets. Collection included three finest quality designed bottles decorated to highlight the landscape and industrial design of the Nordic regions. Whereas, in Western Europe market is expected to decline in lieu of high excise duty prices on alcoholic drinks and less cider consumption.
Global Cider Market: Key Players
Kopparberg
Woodchuck
CarlsbergA/S
SABMiller Plc
Halewood International Holdings
The Boston Beer Company, Inc
Anheuser-Busch In Bev
Aston Manor brewery
C & C group Plc
Distell Group
Heineken UK Ltd
Asahi Breweries
Budweiser Budvar Brewery
Harpoon Brewery
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