Sunglass Market: Use of Polycarbonate as Lens Material Likely to Rise as Compared to Plastic and Glass

While fashion brands have continued acing sunglass sales especially in places with tropical climate, the demand for sunglasses has gradually scaled higher around the world. In a report, titled “Sunglass Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 – 2024,” Transparency Market Research compiles decisive data regarding growth drivers and key restraints impacting the market’s trajectory between 2016 and 2024. It covers the prevailing development trends and strategies most popular among the market players to boost sales.

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Despite their practical use, sunglasses have grown in popularity as a fashion accessory across the globe. Their demography covers consumers belonging from all age groups. The rising disposable income and increasing inclination towards keeping pace with recent fashion among consumers will thus have considerable impact on the global sunglass market. The demand for cheaper variants is therefore as high as branded sunglasses. However, as consumers realize the importance of better protection against sun and scorch, they are more likely to indulge in ascertaining the quality and material used in lenses rather than focusing merely on design.

Based on lens materials, the global sunglass market can be segmented into polycarbonate, glass, and plastic. Of these, the lenses made from polycarbonate materials have garnered major interest and is forecast to see speedy growth over the forecast period. Polycarbonate lens boasts high durability and resistance and are considerably light in weight. The demand for polycarbonate materials will therefore gain pace as consumers look for finer quality as compared to ADC or plastic. In terms of lens coating, polarized and non-polarized are the two key market segments. Of these, non-polarized sunglasses held dominance in 2015, however, its pace of gains is likely to decelerate in the coming years. Polarized sunglasses meanwhile will witness higher demand as they offer increased comfort and improved visibility.

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In terms of distribution channel, in-shop retail and online retail are among the most preferred channels. Of these, the demand from in-shop retail will remain high as consumers prefer to try on sunglasses before investing in them. Nevertheless, growth witnessed in the online sector is also expected to be rapid in the coming years. Discount tactics and other sales strategies adopted by online marketers will aid expansion of the online retail segment.

Considering the prevailing opportunities, innovations aimed at improving designs of sunglass will give impetus to the market. Also customers nowadays are looking for customized products that suit their preference. This will have a positive impact on the market as well. Regionally, North America emerged as the most lucrative market as consumers in the region boast a higher fashion consciousness and willingness to spend on fashion accessories.

Some of the leading enterprises operating in the global sunglass market are Marchon Eyewear, Pivothead, Essilor, Luxottica, Marcolin Eyewear, and De Rigo Vision.

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