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Google now highlights similar products in mobile image searches

05-18-2017 10:44 AM CET | IT, New Media & Software

Press release from: Media Lounge

Google now utilises image recognition technology to highlight products in mobile web image searches

Google now utilises image recognition technology to highlight products in mobile web image searches

The ‘similar items’ feature currently covers just a limited selection of products at the moment, but Google have stated they will be expanded this over the coming months.

There have already been some game-changing updates to the way Google works in 2017, but this change could influence businesses all over the world is the addition of ‘similar items’ to mobile image searches and within the Android Search app.

Seen a handbag you want? Need those sunglasses? Gotta have those shoes? Well thanks to this new feature, Google will provide any users with direct links to similar products below any lifestyle Image Search result.

So how does it work?

Using machine vision technology, this incredible new feature is designed to help users find the products they love in photos that inspire them within Image Search.

The system can identify individual products within an image - for example a pair of sunglasses or a handbag - and instantly display them to the user as shoppable links. Although the feature is currently limited to lifestyle images and products only, Google plans to roll out additional categories such as home and garden in the coming months.

To get your brands' products used on this system, all you need to do is ensure your structured data is accurate…

But wait – what is structured data?!

Good question!

Well, ‘’ structured data is type of simple microdata – a set of specific tags that you can add to your HTML code to assist the search engines in recognising what your content is about. When information is organised in this way, search engines understand it better and can use it more efficiently in features like ‘similar items’ – hooray!

This type of microdata actually exists thanks to popular search engines including Google, Yahoo and Bing – its aim is to help you provide their search engine algorithms with more accurate information, allowing them to better understand your site content and therefore present users with the best possible search results.

So how can you get your products appearing?

You’ll need to add specific code on individual items to help the search engines match that product with the image that’s being displayed. This is well worth setting up as it could bring extra traffic and sales to your site.

You can find out exactly how to set up your products correctly using Google’s step-by-step guide.

By using structured data (specifically product meta data and markup), you can ensure your products will be eligible to appear – remember though, at the moment this functionality is limited to mobile devices and your products must fall under the lifestyle category.

Also, not every image will display purchasable items – Google is currently picking and choosing which images it can assess and list relevant products for, so don’t be alarmed if you see an image that doesn’t highlight your product.

So there it is, a brilliant new system that will almost certainly be rolled out across every imaginable product in the future. If you sell products via a website or online store, you’ll definitely want to get on board with this amazing new feature as soon as possible!

About Media Lounge:
We are an experienced Magento Development Company based in the UK providing Magento eCommerce development at an affordable price. We’ve been working with Magento development since its release in 2008 and we’ve now built over 200 bespoke Magento websites.

We’re different from most Magento Developers because our team doesn’t just include a “Magento expert” our whole team are proficient in every aspect of Magento. Our designers understand the functionality of Magento and how the design might impact the usability, our programmers understand how to get the most out of Magento for search engine optimisation and our support team are experts in how to ensure your business gets the most from your Magento website. We believe that Magento is the benchmark ecommerce solution so it’s the only ecommerce solution we offer.

First Floor, 8-10 Christchurch Road, Bournemouth, Dorset, BH1 3NA, England

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