Digital Marketing Firm to Offer Marketing Scholarship Program for Women

DENVER, COLORADO - 5/16/2017
Reegan Mair was only 9 years old when she became aware of corporations, and began to develop a strong distaste for them less than a full year later, at the ripe age of 10. It was 1997 when Wal-Mart moved into the small town of Winnemucca, Nevada - her family’s most recent move - and it ripped through the economy like a cyclone. In its wake remained broken finances, “out of business” signs, shattered dreams that had taken full lifetimes to realize, hard work in vain and freshly drained savings accounts. Even at such a young age, Mair grasped the gravity of the situation soon after the shiny new megastore opened it doors for the first time, and it has stuck with her ever since, unwittingly shaping her life’s work and path. Long before she was even conscious of the impact that town had on her value system and motivations, she was driven by her experiences there, and continues to make use of that memory to this day.
Mair truly and deeply believes in the importance of small businesses. Her enthusiasm for local enterprise is palpable when she talks about what she does and why she does it. Today she is the Founder and Marketing Director of Denver-based Peerless Marketing, a digital marketing firm that works exclusively with small businesses and strives to provide local companies with the tools they need to stay relevant in the perpetually shifting landscape that makes up advertising in the tech age. She always wished there was more she could do instead of having to turn away the occasional customer who simply could not afford services due to extreme hardship, and occasionally became disheartened thinking about all the businesses out there she hadn’t even seen that slipped through the cracks and went broke because of inadequate marketing resources.
“I was always working through this issue in my head, thinking about how I could make up for the cost of helping one person for next-to-nothing by paying some expenses out of pocket and keeping it small scale, and the numbers just never seemed to work the way I wished they would. I myself run a small business, and have to keep my electricity running just like the next person. Then one day, I figured it out when a customer began talking about their own charitable cause that they formed due to a need they saw on the job”, explains Mair.
Thanks to a client’s unwitting inspiration - Roads Less Traveled Relays, the founders of the charitable organization Volunteers with a Purpose - she got the concept for her company’s new woman-owned small business marketing scholarship during a progress meeting with the race coordinators. At present, Peerless Marketing is offering scholarship recipients a completely free intensive 3-month marketing campaign, 2 weeks of hands-on training upon program completion, and an additional 3 years of complimentary consultations as often as once per month. Mair has now set her sights on non-profit status in hopes of being able to take on more than one scholarship client at a time by accepting donations to offset the cost. In the meantime, however, she is staying realistic about the help she knows they’ll need before obtaining 503c status.
“The piece of the puzzle that really is going to pull the whole thing together is being able to offer a tax deduction on donations, because people are far more inclined to give if it’s to a charity that can give that tax break”, says Reegan. “Still, it’s going to be so crucial for these women to have access to funds for paid promotions as well as organic marketing means, so we are currently accepting help in any amount. Even a $5 contribution can give you a paid blast on Facebook that could mean the difference between selling out an event and not breaking even on it, especially when combined with a purposeful marketing campaign. For any clients that want to donate, we are making it simple to do so by letting them choose any amount from $1 up to add to what they are already paying us. That way, the donation can just be run through at the same time as they pay for their own services, making it really easy.”
Reegan Mair knows that the local economy can’t be built up in a day, but she and the rest of Peerless Marketing are contagiously optimistic for the future of their marketing scholarship program. If you are a woman who owns a business in need of marketing help, or if you would like to make a monetary donation, you can visit them at www.peerlessmarketingCO . com - information about the new program is posted right on their homepage. Mair encourages people to reach out, and you can call them at 720-593-1237, visit them in their Lakewood office at 10090 West 26th Avenu #100, or else drop them a line at info@peerlessmarketingco.com for additional details.

Peerless Marketing is a full-service marketing firm based out of Denver, Colorado. They specialize in small business marketing through digital means, offering cutting-edge strategies to their clients. SEO, social media marketing, website design, brand strategy, and staff training are just a few examples of what they can offer to clients as part of an integrated strategy.

Peerless Marketing

Reegan Mair c/o Peerless Marketing
10090 West 26th Avenue #100
Lakewood, Colorado 80215

This release was published on openPR.