Press release
The i.GO – an alternative baby carrier by CYBEX
September 2008. Just in time for autumn CYBEX presents a new and improved i.GO baby carrier.The new CYBEX i.GO collection turns this autumn into the most colourful season of the year. The six new trendy collection colours harmonize perfectly with the rest of the CYBEX 2008/2009 product line and enhance the concept of the baby carrier as a fashion accessory. In addition to the introduction of the new colours, there were also a few alterations. Improvements to the harness system and buckles of the baby carrier make the CYBEX i.GO even more comfortable and easier to use.
The basic concept, however, remains the same: the most important feature of the i.GO is that the baby can be carried in both, the horizontal as well as the vertical position. This allows for the baby to be carried comfortably and safely from birth onwards. Orthopaedists recommend a horizontal carrying position, especially for the first 4 months, in order to prevent pressure from the body weight on the not yet fully developed spine. The child rests almost as in bed on a removable and cushioned insert which supports its spine and protects against injury. After the 4th month, the child can be carried in the vertical position up to the age of 2 years, either facing the parent or later facing outward.
Since its launch in 2006, the CYBEX i.GO has firmly established itself in the market. Due to its clear, well-balanced design the i.GO is seen as more of a fashion accessory than a traditional baby carrier. This has converted the i.GO into a "must-have" product, particularly for young and cosmopolitan families living in urban centers. The product has received much praise for its clear combination of design, safety and functionality as well as its high mobility. Whether you take it on the street, the bus or the underground, going shopping or for a walk in the park, the i.GO can be used effortlessly and reflects a mobile and flexible lifestyle with a child.
CYBEX develops and distributes safe, innovative and lifestyle oriented goods in the baby and children’s sector. We strive to create new ideas not yet thought possible, through our product philosophy, the CYBEX S.D.F. Innovation Principle. The S.D.F. Innovation Principle is the foundation of the Solution X and guarantees an optimum combination of above average Safety and quality as well as contemporary Design and clever Functionality. www.cybex-online.com
CYBEX in Europe
Sabine Greiner
Alte Forstlahmer Str. 22
95326 Kulmbach
Germany
Tel.: +49-9221-973-336
sabine@cybex-online.com
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