Global Pen Display Graphic Market (2016-2023)- Research Nester

The pen display consists of an electronic device such as smart pads, tablets or other electronic equipment and the pressure pen that operates on the principle of electromagnetic induction. The global pen display graphic market is driven by its growth in the animation industry. Both 2D and 3D animators uses a graphic tablet along with a pen for drawing storyboards, sketching characters, creating backgrounds, and animating frames on the screen, thus driving the growth of the market. Further, it offers benefits in the classrooms such as teaching the students to use the products that will help them in their professional career and assuring that the students have the tools that are needed for creating a job winning portfolios, thus propelling the global pen display market. Moreover, more and more educational institutions are providing programs on the game development. As a result, it will also boost the growth of the market because of the new customer base developed in the market.

Market Size and Forecast

The market size of the global animation industry was estimated to be USD 244 billion in 2015 and is growing at the rate of 5% Y-o-Y. This growth will add to the growth of the global pen display graphic market. This is anticipated to foster the demand for pen display graphic over the forecast period. The outsourced computer animation production market is increasingly tapped by the North America leading to the growth in the global pen display market, followed by Europe. North America stood at first position in the pen display graphic market in 2016 and is anticipated to growth at an exponential rate over the forecast period. Asia Pacific and Middle East is anticipated to observe significant growth over the forecast period.

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Market Segmentation

Our in depth analysis of the global pen display graphic market is segmented on the following basis:
By Application
• Industrial design
• Animation
• Special Effects Film
• Advertising
• Other industries
By Product type
• Graphic Tablets
• Tracing Boards
• Pen Tablet Monitor
• Graphic Tablet with Mousepen
• Graphic Ultra Slim Tablet with Pen
• CLA Wireless Tablet
• Smartpads

By Region:

• North America (U.S. & Canada) Market size, Y-O-Y growth & Opportunity Analysis
• Western and Eastern Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, Rest of Western Europe) Market size, Y-O-Y growth & Opportunity Analysis
• Asia-Pacific (China, India, Japan, Singapore, Australia, New Zealand, Rest of Asia) Market size, Y-O-Y growth & Opportunity Analysis
• Middle East and North Africa (MENA) Market Size and Y-O-Y Growth Analysis
• Rest of World Market Size and Y-O-Y Growth Analysis

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Growth Drivers and Challenges

The applications in illustration, design and photography cannot be ignored. The ability of the artists to tell and communicate the stories to the audience on the digital and the social media has further propelled the growth of the market. Moreover, the students’ need of understanding the entire image editing process and capability of understanding the post-production tasks such as retouching, compositing and the color balancing has pushed the market to the global level. However, the growth of the market is hindered by the high cost of the products as it is a niche market. Moreover, in the developing countries such as India, there still remains a challenge to be adapted to these products due to the high cost of products and lack of awareness among them.

Key players

• Wacom
o Company Overview
o Key Product Offerings
o Business Strategy
o SWOT Analysis
o Financials
• Hanvon
• Ugee
• Huion
• Pen Power
• Addesso
• ELMO
• Genius
• Monoprice

Scope and Context

Overview of the Parent Market
Analyst View
Segmentation
The Global Pen Display Graphic Market is segmented as follows:
• By Product Type Market Size & Y-O-Y Growth Analysis
• By Application Market Size & Y-O-Y Growth Analysis
• By Region Market Size & Y-O-Y Growth Analysis

Market Dynamics
Supply & Demand Risk
Competitive Landscape
Porter’s Five Force Model
Geographical Economic Activity
Key Players (respective SWOT Analysis) and their Strategies and Product Portfolio
Recent Trends and Developments
Industry Growth Drivers and Challenges
Key Information for Players to establish themselves in current dynamic environment

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