Operational Analytics Market Size - Industry Share Report 2021

Operational Analytics Market Size, Share, Price | Industry Report 2021 Market Research Report to It’s a Database.

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Data explosion due to emergence of IoT-enabled devices is driving the growth

MarketsandMarkets estimates the global operational analytics market to grow from USD 4.65 billion in 2016 to USD 10.93 billion by 2021, at a Compound Annual Growth Rate (CAGR) of 18.6%. The operational analytics market is growing rapidly owing to the transition from traditional operational Business Intelligence (BI)techniques to advanced BI and analytics techniques, and the massive surge in the volume of business data across industry verticals. Factors such as organizational change and complex analytical process are expected to limit the market growth.

Marketing business function to have the highest growth rate during the forecast period

Organizations across industry verticals are using various tools and systems to collect internal data for analyzing the performance of marketing people and external data for analyzing marketing performance at regular intervals and also in real time. Therefore, marketing departments face challenges in integrating these technologies for obtaining value from all these data sets. Operational analytics helps the marketing department in resolving these issues, allowing them to generate insights as per their convenience. Hence, marketing is estimated to have the highest growth rate during the forecast period.

Energy and utility vertical to have the highest growth rate during the forecast period

Operational analytics solutions have been deployed across various industry verticals, including telecommunication, retail &consumer goods, manufacturing, energy &utilities, transportation &logistics, government &defense, and others. The energy and utility industry vertical is expected to witness the highest CAGR during the forecast period because of the increasing need for managing real-time data of Radio-Frequency Identifications (RFIDs), sensors, Rich Site Summary (RSS) feeds, smart meters, and smart grids.

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Key players include:

The operational analytics ecosystem comprises the following major vendors:

• IBM Corporation (U.S.)
• Oracle Corporation (U.S.)
• Microsoft Corporation (U.S.)
• SAS Institute (U.S.)
• HPE (U.S.)
• SAP SE (Germany)
• Alteryx (U.S.)
• Cloudera (U.S.)
• Bentley Systems (U.S.)
• Splunk (U.S.)

Research Coverage:

The operational analytics market revenue is primarily classified into revenues from software and revenues from services. The software revenue is associated with standalone software offerings. The services revenue is associated with managed services and professional services. The professional services comprise deployment & integration, support & maintenance, and consulting services. The market is also segmented by business function, application, deployment model, industry vertical, and region.

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