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Track and Field Spikes Market - Global Industry Trends and Forecast Analysis For 2016 - 2024
Track and field spikes help athletes in achieving improved performance by offering a better grip on the playing surface for superior traction. Companies operating in the global track and field spikes market are envisaged to look to steal the limelight by innovating their current lines of products. For instance, Adidas developed a 100 grams lighter version of its popular running shoe line. Adizero Sub2 boasts of boost foam technology which helps athletes to attain better running capability.
The global track and field spikes market has been segmented according to three types of classification, viz. type of category, gender, and distribution channel. Offline distribution channel is expected to secure larger share in the global track and field spikes market owing to a higher purchase rate.
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The authors of the report have expansively analyzed the global track and field spikes market on the basis of critical aspects such as value chain, trends and opportunities, driving factors and market deterrents, competitive landscape, and more.
Global Track and Field Spikes Market: Trends and Opportunities
The demand in the world track and field spikes market is prophesied to rise at a telling degree on account of the growing acceptance and attractiveness of different types of sports. Sporting events played on field such as those related to throwing, jumping, and running could augment the growth in the world track and field spikes market at a consistent rate. The requirement of a wide range of shoe spikes suiting the comfort and sporting needs of athletes playing in different areas of competition is predicted to offer bankable opportunities in the world track and field spikes market.
The growing employment of counterfeit products could threaten the business growth of established players such as Adidas, Puma, and Nike in the world track and field spikes market. However, constant research and development activities facilitating the availability of shorter, longer, lightweight, extra traction, and other types of spikes as per the needs of athletes and to avoid chronic injuries are prognosticated to help participants gain impetus in the world track and field spikes market. Players could also consider expanding their product portfolio on the back of extensive participation of female athletes providing them ample of product options and an opportunity to widen their customer base.
Global Track and Field Spikes Market: Geographical Analysis
In 2016, Europe had raked in the largest share in the international track and field spikes market while riding on key factors such as snowballing product innovation and towering count of distribution channels. The growth of Europe in the international track and field spikes market is foreseen to be optimistic in the near future due to a mounting number of field events conducted in countries such as Germany and France. The demand in the Europe track and field spikes market could become aggressive with the mushrooming presence of a growing count of manufacturers and escalating product innovation.
North America has been projected to follow Europe in terms of share. Asia Pacific, on the other hand, is foretold to offer some lucrative opportunities due to increasing participation of female athletes and prompt research and development activities.
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Global Track and Field Spikes Market: Companies Mentioned
In 2016, New Balance, Asics Corporation, Puma, Adidas, and Nike had secured a consolidated share of over 60.0% in the worldwide track and field spikes market. The competition in the worldwide track and field spikes market could be intensified due to aggressive focus on advancement of existing products and product innovation.
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