Rising Customer Awareness Programs Boost the Demand for Ostomy Drainage Bags Market

Ostomy drainage bag is a prosthetic medical device used for the collection of waste excreted from the body after an ostomy procedure, a surgical procedure performed for diverting waste from biological system (colon, ileum, and bladder) into the manually created stoma in abdomen. Rising awareness about ostomy and ostomy procedures globally, rapidly aging population, and growing number of ostomy procedures due to rising incidence of colorectal cancer, bladder cancer, Crohn’s disease and inflammatory bowel disease (IBD) are the major factors driving the global ostomy drainage bags market.

World Ostomy Day is celebrated worldwide on October 6 every year in collaboration with market players with an aim to spread awareness about ostomy and eliminate the misconceptions associated with ostomy and use of ostomy bags. Such initiatives contribute to the growth of the ostomy drainage bags market by increasing consumer awareness regarding the need for ostomy and alleviating stigmas associated with it.

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Based on type, the global ostomy drainage bags market has been categorized into colostomy bags, ileostomy bags, and urostomy bags. Colostomy bags dominated the market due to factors such as high prevalence of colorectal cancer and greater awareness about colostomy and availability of different purchase options for colostomy bags, especially in emerging economies in Asia Pacific and Latin America. The segment is also projected to witness the fastest growth during the forecast period.

Based on use, the global ostomy drainage bags market has been segmented into single-use ostomy drainage bags and multi-use ostomy drainage bags, wherein multi-use ostomy drainage bags dominated the market in 2013 in terms of market size. High prevalence of IBD and ulcerative colitis and consequently ileostomy and urostomy surgical procedures and preference of multi-use ostomy drainage bags for ileostomy and urostomy patients have contributed significantly to the growth of the segment. The liberty of repeated use after irrigation also makes the usage of these bags cost effective, providing them an advantage over single-use ostomy drainage bags in cost-sensitive markets in Asia Pacific and Africa.

Geographically, the global ostomy drainage bags market has been segmented into six regions: North America, Europe, Asia Pacific, Latin America (LATAM), Middle East and North Africa (MENA), and Rest of the World (RoW). Europe dominated the global ostomy drainage bags market in 2013 due to favorable government reimbursement policies and economic stability to undergo expensive ostomy procedure in the region.

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On the other hand, Asia Pacific is estimated to be the most promising market for ostomy drainage bags during the forecast period due to high incidence of colorectal cancer in the growing economies such as South Korea, Turkey, Indonesia, and the Philippines, favorable reimbursement policies in Australia and Japan, and expansion of market players in the emerging economies in Asia.

The ostomy drainage bags market is consolidated. Few market players including Coloplast A/S, ConvaTec, Inc., and Hollister Incorporated dominate the market. Other major companies operating in the ostomy drainage bags market include ALCARE Co., Ltd., B. Braun Melsungen AG, Flexicare Medical Limited, Pelcin Healthcare Ltd., Salts Healthcare Ltd., and Welland Medical Ltd. The market players are continuously engaged in new product development and geographical expansions in order to increase their market shares and strengthen their positions globally.

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