Global Scotch Whisky Market 2017: Drivers, Growth, Trends and Forecast to 2021

Summary

Orbis Research Presents Global Scotch Whisky Market 2017-2021 has been prepared based on an in-depth market analysis with inputs from industry experts.
Description

New Research Report – Global Scotch Whisky Market 2017-2021

The Following Companies As The Key Players In The Global Scotch Whisky Market: Bacardi, Beam Suntory, Diageo, Pernod Ricard, and William Grant & Sons.
Other Prominent Vendors in the market are: Aceo, Ben Nevis Distillery, Brown-Forman, Edrington, Glenmorangie, George Ballantine and Son, Gordon & MacPhail, Harvey's of Edinburgh International, International Beverage, and Isle of Arran Distillers.

Commenting on the report, “The latest trend gaining momentum in the market is increase in demand for premium scotch whisky. The growth of the Scotch whisky market is mainly driven by factors such as increasing demand for premium whiskey and the changing perception of Scotch whisky among consumers. Blended Scotch whisky has the majority market share globally. The increase in disposable income, especially in emerging countries, has increased the affordability of such products among consumers.”

According to the report, one of the major drivers for this market is premiumization. Premiumization is a critical driver for the spirit category and for Scotch whisky. Consumers consider whiskey to be an affordable luxury. Due to this, manufacturers are launching more premium and super-premium products to meet the demand. Mature markets such as the US and France are still driven by premiumization. In China, despite the ban on gifting luxury goods, including premium whiskey, Diageo’s super-premium brand Johnnie Walker Blue Label reported an increase over the past few years.

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Further, the report states that one of the major factors hindering the growth of this market is increase in demand for aged scotch whisky leads to shortage and price rise. Rising demand for old Scotch whisky has led to a shortage. Age claims from consumers are prevalent in the Scotch whisky market. The issue arises when there are no shortcuts to speed-up the distillation process. Maturation of single malt whiskey takes place at a slower rate compared to grain whiskies. Demand for single malt is increasing, and the volume of single malt in stock is low and cannot meet the demand. Single malt is used to make blended whiskies as well.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

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