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Juice Market Growing at a Healthy Rate
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Changing lifestyle and increasing awareness regarding the adoption of a healthy diet plan are fuelling growth of the global juice market. This has resulted in an increased consumption of fruit and vegetable juices thus aiding growth of the global juice market. To cater to the increasing demand for juices, product manufacturers are focused on introducing new flavors and varieties along with innovative packaging. The increasing dietary and health concerns among consumers is also leading to an increased demand for vegetable and fruit juices.
Product manufacturers are focused on capitalizing on the opportunities arising from the introduction of new products such as blended fruit and vegetable juice. Presently, orange juice displays a significantly high demand owing to its health benefits and easy availability. However, single and mixed fruits and vegetable juice such as tomato, grapefruit, pineapple, apple, and pineapple are likely to display an increased demand in the coming years. Moreover, juices that are made from fruits such as acai berries and are rich in antioxidants are likely to gain prominence by 2021. The introduction of new variants such as diet juice and no-sweetener juice is expected to extend lucrative growth opportunities for product manufacturers.
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Geography-wise, the global juice market is divided into North America, Europe, Asia Pacific, the Middle East and Africa, and Latin America. The rising consumption of orange juice is likely to present lucrative opportunities for juice manufacturers in developed countries. The U.S., Japan, and Europe display the highest growth opportunities for manufacturers in the global juice market.
The report mentions some of the leading companies that operate in the global juice market that are Welch’s, Nestle, Dr. Pepper Snapple Group Inc., Citrus World, Del Monte, PepsiCo, and Coca-Cola Co. among others. Each of the companies is profiled for their business attributes of product portfolio and specification, recent development, financial standing, and SWOTs. In a bid to maintain a strong foothold in the market, leading companies in the market are investing heavily on the research and development of new products and are spending heftily on marketing activities for enhancing their brand image.
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