Advertising North America (NAFTA) Industry Guide 2017

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Description

The NAFTA Advertising industry profile provides top-line qualitative and quantitative summary information including: market size (value 2012-16, and forecast to 2021). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Synopsis

Essential resource for top-line data and analysis covering the NAFTA advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends and leading companies.

Key Highlights

- The North American Free Trade Agreement (NAFTA) is a trade agreement between the countries in North America: the US, Canada and Mexico. The advertising industry within the NAFTA countries had a total market value of $42,020.6 million in 2016.The Mexico was the fastest growing country, with a CAGR of 5.7% over the 2012-16 period.
- Within the advertising industry, the US is the leading country among the NAFTA bloc, with market revenues of $40,630.0 million in 2016. This was followed by Canada and Mexico, with a value of $953.4 and $437.1 million, respectively.
- The US is expected to lead the advertising industry in the NAFTA bloc, with a value of $50,482.4 million in 2021, followed by Canada and Mexico with expected values of $1,131.0 and $591.5 million, respectively.

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the NAFTA advertising market
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the NAFTA advertising market
- Leading company profiles reveal details of key advertising market players NAFTA operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the NAFTA advertising market with five year forecasts
- Compares data from the US, Canada and Mexico, alongside individual chapters on each country

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Reasons to buy

- What was the size of the NAFTA advertising market by value in 2016?
- What will be the size of the NAFTA advertising market in 2021?
- What factors are affecting the strength of competition in the NAFTA advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up the NAFTA advertising market?

Table of Contents
Introduction
What is this report about?
Who is the target reader?
How to use this report
Definitions
NAFTA Advertising
Industry Outlook
Advertising in Canada
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Advertising in Mexico
Market Overview
Market Data
Market Segmentation

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