Press release
Advertising Global Industry Guide 2017
Description
Global Advertising industry profile provides top-line qualitative and quantitative summary information including: market size (value 2012-16, and forecast to 2021). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Synopsis
Essential resource for top-line data and analysis covering the global advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends and leading companies.
Key Highlights
- The advertising industry consists of agencies providing advertising, including display advertising, services.
- The industry value reflects income of the agencies from such services.
- Any currency conversions used in the creation of this report have been calculated using constant 2016 annual average exchange rates.
- The global advertising industry generated total revenues of $98,297.5m in 2016, representing a compound annual growth rate (CAGR) of 3% between 2012 and 2016.
- As internet based adverts tend to be based on recent searches by the customer, this further assists in targeted advertisement.
- The food, beverage & personal/healthcare segment was the industry's most lucrative in 2016, with total revenues of $27,604.8m, equivalent to 28.1% of the industry's overall value.
Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the global advertising market
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global advertising market
- Leading company profiles reveal details of key advertising market players global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the global advertising market with five year forecasts
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Reasons to buy
- What was the size of the global advertising market by value in 2016?
- What will be the size of the global advertising market in 2021?
- What factors are affecting the strength of competition in the global advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up the global advertising market?
Table of Contents
EXECUTIVE SUMMARY
Market value
Market value forecast
Category segmentation
Geography segmentation
Introduction
What is this report about?
Who is the target reader?
How to use this report
Definitions
Global Advertising
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Advertising in Asia-Pacific
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