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New hotel representation and marketing company launched in Germany

08-25-2008 04:35 PM CET | Tourism, Cars, Traffic

Press release from: Boutique Luxury Escapes Marketing

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Boutique Luxury Escapes (BLE) Marketing is excited to announce the launch of its hotel representation and marketing services to central Europe and UK. A selection of luxury, boutique, heritage palace and fort hotels of India has appointed Boutique Luxury Escapes Marketing to represent them from their office in Germany. The collection of hotels represented are hand-picked, each is uniquely different and exemplifies a rich royal aspect of India’s architecture and cultures, but there is one attribute common to all: each offers an experience that cannot be found anywhere else and is unique to these regions. The various represented hotels are distinguished by memorable travel experiences and are committed to exceptional service and distinctive style.

As founder of Boutique Luxury Escapes Marketing, Anita Niegsch believes that “the emphasis on boutique, luxury and unique hotels, service and quality assurance standards is one of the most important aspects of Boutique Luxury Escapes Marketing. We are committed to quality selection of hotels and believe that we have successfully grouped those standards to fit the needs of the discerning clients”.

Our objectives are clear. Niegsch states that, “For our company, our goal is to create a significant strength in our portfolio and visibility. For our hotel clients, we want to be the company that is their voice in Europe. We want the European clientele to experience these hotels not only for pure accommodation but for a totally different travel experience too. Right now discerning travellers have limited options when it comes to locating such hotels which are committed to the same high standards of service and we want to introduce these to them”.

The new company is dedicated to representing luxury, heritage palaces and forts and boutique hotels in India and will offer representation, marketing, and PR support to raise their profile of the region.

Anita Niegsch, founder, Boutique Luxury Escapes Marketing, said:

“Europe is becoming an increasingly important market for individual travellers seeking to explore the unexplored India and staying in royal palaces, historical forts and boutique hotels which are a destination in themselves. The focus of attention is shifting from the mainstream chain hotels and main cities, to alternate destinations, where there is a wealth of history, destination experience, and easy access.

At the same time, these hotels sometimes do not have enough exposure to the European market and that is where Boutique Luxury Escapes Marketing comes in. Boutique Luxury Escapes Marketing has very strict guidelines for the type of hotel we will represent, because we want to ensure each hotel is truly special. We are not looking to work with global chains or large hotels.

I am confident that my 18 years experience in the travel industry together with some of the most desirable properties in India will prove to be an unbeatable combination.”

Boutique Luxury Escape Marketing is proud to represent Wilderness Camp, Rohet near Jodhpur; Udai Bilas Palace, Dungarpur; Sardargarh Heritage Hotel in Sardargarh near Udaipur; Rohet Garh in Rohet near Jodhpur; Laxmi Niwas Palace, Bikaner and Fort Rajwada, Jaisalmer. All these hotels are located in the state of Rajasthan in India. Also represented is Ri Kynjai, Shillong, Meghalaya (North East India). New openings represented are Mihir Garh, nr Rohet, Rajasthan and Garh Rajwada, Jaisalmer, Rajasthan.

Press, Media and Tourism Partners contact:
Anita Niegsch
Boutique Luxury Escapes Marketing
Vennwiske 59
49811 Lingen (Ems)
Germany

E-mail: office@blescapesmarketing.com
www.blescapesmarketing.com
Tel.: +49 (0) 591 610 9647

High resolution images, presentation CD’s, fact sheets and brochures are available; please contact Boutique Luxury Escapes (BLE) Marketing office.

About Boutique Luxury Escapes (BLE) Marketing

Boutique Luxury Escapes (BLE) Marketing represents and markets hand-picked collection of hotels in India. The newly launched company offers specialist knowledge, guided advice, expert recommendations, creative solutions, and marketing services.

The represented hotels are independently owned but united by a commitment to individuality, ancient and historical designs, and cultural authenticity. The quality and the diversity of the Boutique Luxury Escapes (BLE) Marketing hotel’s portfolio offers modern travellers a unique way to choose and experience a glimpse in the past, royal colourful history and creative approaches towards modern luxury combined with genuine hospitality.

Boutique Luxury Escapes (BLE) Marketing provides representation and marketing to central European countries of Austria, Belgium, France, Germany, Luxemburg, Netherlands, Switzerland, and UK.
The company is based in Lingen (Ems), Germany and founded by Anita Niegsch.

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