Racing To Be Seen

14th August 2008 - It is the race that stops a nation - the horse race AND the race to be the best dressed fashionista on the field. From celebrities to your next door neighbour, everyone is there to be noticed at the Melbourne Cup races.

In view of the culture of dressing to be seen, d’Italia, a designer fabric store located in Melbourne, Australia, has been a key partner to seasoned racegoers and award-winning dressmakers throughout the years.

The store offers high-quality, European fabric that originates from the same manufacturers who supply to international couture names like Gucci, Armani and Escada. Staff in the store regularly work the fashion circles in Australia, and consistently provide ideal recommendations to customers for the best fit and originality.

The Melbourne Cup race, first held in 1861, has evolved into a full-fledged fashion fiesta, with international celebrities like Paris Hilton attending to judge the renowned Fashions on the Field competitions.

These competitions are hotly contested every year – and it’s no surprise why. This year’s grand prize is a SAAB Convertible for a year, and two return trips to Dubai, flying Business Class with Emirates Airlines.

In preparation for the racing season, d’Italia’s current key offerings are the in vogue metallic colours of crystal silvers, demure oyster/pewters, and glossy golds, available in high quality silks, linens and French laces.

Pretty spring colours are also available, to celebrate the season in which the Cup is held. Geranium pink, blue violet, dandelion yellow, Hermes orange and tomato red are irresistibly feminine and fanciful in plain silk satins, voiles, georgettes and – the latest a la mode – silk burnouts and French corded and Chantilly laces.

Racing season in Australia starts in September. Racegoers are encouraged to start booking their dressmaking services now, to avoid delays and disappointments.

For more information, please contact:

Carl Neumann
Aus Marketing Pty Ltd
+61-3- 9029 4595
www.ausmarketing.net.au

Suzanna Zagon
d’Italia Designer Fabric
61, Glenferrie Road
Malvern, Victoria
Australia.
+61-3-9509 4633
www.ditalia.com.au

d'Italia Designer Fabric imports exclusive Italian silk and French lace from Europe. The fabric comes from the same manufacturers who supply to well-renowned international couture names throughout the world. d'Italia is located in Melbourne, Australia, and specialises in wedding couture, racing season wear, and customised formal dresses and gowns.

This release was published on openPR.