Email Marketing Industry, Current trends, Opportunities, Challenges and Forecast by 2025

The global market for email marketing has been influence by a number of factors, among which, the increasing usage of Internet is the most significant one. The expanding penetration of smart phones has also been adding to the growth of this market since the last few years. Over the coming years, the rising awareness among people pertaining to email marketing, such as a relatively higher RoI rate than any other form of digital marketing, will influence its popularity, resulting in a significant market rise.

On the downside, the lack of niche marketing options and the privacy issues concerning the usage of Internet and email may act as hindrances, limiting the growth of this market in the years to come. In 2016, the worldwide market for email marketing stood at US$4.51 bn. Expanding at a healthy CAGR of 19.60% between 2017 and 2025, this market is likely to touch US$22.16 bn by the end of 2025.

Fill the form to Gain Deeper Insights on this Market @

http://www.transparencymarketresearch.com/sample/sample.php?flag=B&rep_id=482

North America, Europe, Asia Pacific, the Middle East and Africa, and South America are the prime regional markets for email marketing across the world. Among these, Asia Pacific has acquired the leading position in the global market and is expected to remain so over the next few years, rising at a CAGR of 22.80% between 2017 and 2025, thanks to a relatively faster adoption.

The escalating number of internet users and the proliferation of the retail/e-commerce industry in Asian economies, such as China and India, is likely to boost this regional market substantially over the next few years.

North America, on the other hand, is expected to witness slow growth in its market for email marketing in the near future due to the presence of various regulatory laws. In North America, the U.S. (the CAN-SPAM Act) and Canada (CASL), both, have their respective laws governing email marketing practices; however, the law in the U.S. is more lenient as compared to the one in Canada, which, subsequently is propelling the U.S. market for email marketing.

Obtain Report Details @
http://www.transparencymarketresearch.com/email-marketing-industry.html

Software and services are the main components of email marketing. The software segment has held the leading position in the global market for email marketing and is anticipated to retain it over the next few years, thanks to the increasing adoption of white label software, third-party standard, and web-based application. The third-party standard software is likely to emerge as the most preferred component of email marketing in the next few years.

About Us

Transparency Market Research (TMR) is a market intelligence company, providing global business information reports and services. Our exclusive blend of quantitative forecasting and trends analysis provides forward-looking insight for thousands of decision makers. We have an experienced team of Analysts, Researchers, and Consultants, who us e proprietary data sources and various tools and techniques to gather, and analyze information. Our business offerings represent the latest and the most reliable information indispensable for businesses to sustain a competitive edge.

Each TMR Syndicated Research report covers a different sector – such as pharmaceuticals, chemical, energy, food & beverages, semiconductors, med-devices, consumer goods and technology. These reports provide in-depth analysis and deep segmentation to possible micro levels. With wider scope and stratified research methodology, our syndicated reports thrive to provide clients to serve their overall research requirement.

Contact

Transparency Market Research
90 State Street, Suite 700
Albany, NY 12207
Tel: +1-518-618-1030
USA – Canada Toll Free: 866-552-3453
Email: sales@transparencymarketresearch.com
Website: http://www.transparencymarketresearch.com

This release was published on openPR.