Overview of Telecoms, Mobile, Broadband and Digital Media Market in Ireland

Latest industry research report on: Ireland - Telecoms, Mobile, Broadband and Digital Media Market : Industry Size, Share, Research, Reviews, Analysis, Strategies, Demand, Growth, Segmentation, Parameters, Forecasts

Ireland’s telecom market has emerged from a long period in which it had been held back by low broadband uptake and a poor economic climate which hindered investment among operators as well as spending among consumers. The country during the last two years has recorded the highest GDP growth within the European Union (EU), and this has reinvigorated the telecom sector. Operators including eir, enet and Vodafone Ireland (in cooperation with the utility ESB) have extensive fibre-based networks deployments in place aimed at providing 1Gb/s services, while the government is poised to award a contract as part of its National Broadband Plan by which all premises will receive a service of at least 30Mb/s by 2022. This Plan, requiring an investment of up to €600 million and expected to deliver broadband services to about 900,000 premises considered uncommercial by market players, will greatly boost the adoption of OTT videostreaming services as well as services including e-government, e-health and e-learning.

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Although there was a downward trend for overall telecom revenue after 2010, this has been reversed since 2015. There was an encouraging 1.4% increase sector revenue in the fourth quarter of 2015, year-on-year, and a 1.6% increase in the fourth quarter of 2016.

In the broadband market investment has been channelled into fibre-based access. In the cable sector, Virgin Media Ireland expects to increase its footprint from 50% of premises to 70% within the next two years, and is looking to upgrade it network capabilities by deploying the DOCSIS3.1 standard, which can deliver data at above 1Gb/s.

Ireland’s mobile market is dominated by Vodafone Ireland and 3 Ireland, followed at some distance by Eir Mobile. The market has room for a small number of MVNOs, the largest of which is Tesco Mobile. Competition in the market in recent years has left some MVNOs struggling. Although the number of dedicated mobile broadband subscribers fell in 2016 for the first time, mobile broadband use, supported by extensive HSPA and LTE networks, remains very popular among consumers, particularly since the introduction of flat-rate data plans. LTE forms an integral part of the government’s national broadband strategy, with upgraded LTE technologies being used to provide the required minimum service in many rural areas.

This report provides statistics and analysis on the key sectors of the Irish telecom market, presenting an overview of the regulatory environment, the fixed network operators and services, and telecom infrastructure. The report also profiles the fixed and wireless broadband markets as well as the mobile market, together with analyses of developments in related technologies such as FttP, powerline broadband, wireless and mobile broadband, Wi-Fi, internet via satellite, LTE and5G. The report includes forecasts for broadband and mobile uptake to 2022.

Key developments:

Government to tender for vendors for the National Broadband Plan by mid-2017;
Eir challenges some elements of its USO;
Ireland-France Cable-1 (IFC-1) system secures additional finance;
Eir requests to close copper infrastructure in some areas upgraded with fibre;
Eir reports slight increase in revenue into fiscal 2017;
Regulator revises strategy to manage radio spectrum to 2018;
3 Ireland invests €300 million to provide 225Mb/s ‘4G Plus’ service nationally;
Vodafone Ireland completes national LTE network upgrade project;
Vodafone launches NB-IoT services;
SMS traffic shows continuing decline;
VDSL connections grew 40% in 2016;
Vodafone Ireland and SIRO launch the ‘Gigabit Hub Initiative’;
Government completes Broadband Intervention Map;
Eir launches VDSL vectoring services;
Eir’s eFiber service accounting for 57% of its broadband connections by end-2016;
Report update includes the regulator’s market data to Q4 2016, telcos’ operating and financial data to Q4 2016, recent market developments.
Companies mentioned in this report:

Eir, BT Ireland, Smart Telecom, Tele2, Virgin Media Ireland (formerly UPC Ireland), Casey CableVision, Digiweb, Vodafone Ireland, O2, Meteor, eMobile; Tesco Mobile, Magnet Networks.

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