Global Scented candles Market Growth Opportunities, Key Driven Factors, Scenario Forecast to 2022

Market Overview
Scented candles refer to the candles that have artificial/synthetic or natural fragrance material mixed into the wax emitting pleasant smell while burning. Scented Candles are commercially available in different shapes, sizes, and colors which are used as decorative items or for gifting purpose. Scented candles are mostly used to create ambience and relieve stress. The high sales of these candles can be attributed to growing popularity of various e-commerce sites, which has helped in creating a strong connection between manufacturers, suppliers and buyers. The upcoming trend of organic scented candles and customizing candle flavors is also leading to surge in sales of scented candles. The high sales of these candles can also be attributed to growing popularity of various e-commerce sites, which has helped in creating a strong connection between manufacturers, suppliers and buyers.

Scented candles in glass containers and earthen wares are the best sellers, as it gives a festive look to the home interior decoration. Moreover increasing globalization, various religious festivals are celebrated across the globe, has also boasted the sales of candles on a larger scale. Growing demand for luxurious lifestyle, increase in disposable income and urbanization, yoga and meditation trend and increasing variety of scented candles are the growth drivers responsible for the growth of global scented candles market. Globally, scented candles market is growing at the rate of 5% during 2016 to 2022.

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Market Forecast
With the growing consumer awareness & their increasing interest in natural scented candles, the demand for natural scented candles will drive the market growth from 2016 to 2022. Also, with increasing popularity of aroma therapy and spa treatments, increase in levels of stress in work life, has led to the adoption of the scented candles, to relieve stress after coming back home from office. These factors will play a key role in the growth of scented candles market at the CAGR of 5% during 2016-2022.

Key Players
• Reckitt Benckiser (Air Wick) (U.K.),
• P&G (U.S.),
• Yankee Candles (U.S.),
• Colonial Candle (U.S.),
• The Conscious Candle (Australia),
• Welburn Candles Pvt. Ltd. (India),
• Parcan (Netherland)

Downstream analysis-
Vanilla is the most preferred fragrance for scented candles, amounts to almost 50% of the total sales of scented candles. Other popular fragrances include cinnamon, strawberry, peach, apple or spiced apple scented candles. Increasing consumer interest in organic scented candles along with with increasing demand of customized customized fragrances, which are generally blends of two types of fragrances from spas and other therapeutic centres. The various health benefits associated with use of various herbs in scented candles is key driving force for scented candles market. Growing number of internet users across the globe and rise in the popularity of e-commerce, key players are launching & promoting their product line on various e-commerce site so as to reach out to various consumers.

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There is growing demand for soy candles, since it is made up of soybean oil, it reduces carbon-dioxide emission, and burns 50% longer than paraffin candles. Moreover, soy candles are non-toxic and have lower melting point. Supporting this key players also trying out various promotion options for scented candles by promoting the soy candles on e-commerce, so as to reach out to various consumer class. And also, key players are investing scented candles with various health benefits to help relieve headaches, and others.

The global scented candles market is segmented into North America, Europe, Asia Pacific, and rest of the world (ROW). The North America dominates the scented candles market, followed by Europe. Emerging markets like India and China have been considered as potential markets for scented candles due to growing urbanization.

Intended Audience
• Scented candles manufacturers
• Raw material suppliers
• Wax manufacturers
• End users (food industry)
• Retailers and wholesalers
• E-commerce companies
• Traders, importers and exporters

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