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San Diego Jewelry Buyers Sees Gold Rush Going Green

07-31-2008 02:41 PM CET | Fashion, Lifestyle, Trends

Press release from: San Diego Jewelry Buyers

San Diego Jewelry Buyers - Jewelry Exchange Building

San Diego Jewelry Buyers - Jewelry Exchange Building

California (and the entire country) has seen a gold rush over the past year—with consumers cashing in on exploding gold prices to sell their outdated and unwanted gold jewelry to ease the burden at the pump, take a holiday, or modernize their fine jewelry boxes. But San Diego Jewelry Buyers reports that it is not just $900+ dollar spot prices for gold that is sending customers through their doors. They say that shoppers desire to “go green” is also a driving factor.

“The internet has made jewelry customers tremendously more informed,” says SDJB spokesperson Alan Blyler. “Not only do they know more about the 4 Cs of diamond quality and the intricacies of fine millgraining and filigree, they increasingly are aware of the ways that gold and diamond mining impact the environment. Today, many people come to us because they are looking to do their part toward recycling precious resources.”

The impact to Mother Earth in creating a single piece of jewelry is truly astounding. The production of one 18k gold ring is said to generate 20 tons of mine waste, while it takes another 250 tons of mine waste to process a single one carat diamond. The environment is also at risk from the cyanide used to separate the gold from the ore—which if not carefully disposed can make its way into streams, rivers, and groundwater.

The smelting process that removes gold impurities is another culprit. According to the Worldwatch Institute, an independent research center dedicated to environmentally sustainable living, the world’s smelters release more than 140 million tons of sulfur dioxide (13 percent of global emissions) into the atmosphere every year.

By selling unwanted gold jewelry (and platinum jewelry) which can either be melted down, refashioned, or resold to an interested buyer, consumers can help reduce the need to expand mining activity around the globe, especially in developing areas which often lack the safeguards for environmental protection. “With the burgeoning wealth of countries like China and India, there are millions of more shoppers seeking fine jewelry, which is putting added pressure on the gold and diamond mines,” says Blyler. “When customers sell their old jewelry, they can help relieve that pressure, and take us another small step toward a healthy planet.”

With only about 15% of gold consumption recycled each year, there is undoubtedly much more waiting to be refashioned again into exquisite jewels. To learn more about how you can resell and recycle your fine gold jewelry, platinum jewelry, and silver jewelry, please visit

San Diego Jewelry Buyers
861 6th Ave, Suite 125
San Diego, CA 92101
Contact: Alan Blyler

Located at the Jewelers Exchange Building in the gas-lamp quarter of downtown San Diego, SDJB leverages over 20 years of industry experience and fine jewelry expertise to make certain that customers receive the fairest cash offers and loans for their diamond/gemstone jewelry, and premiere brand watches.

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