Research Offers 10-Year Forecast on Organic Meat Market
Organic meat market is segmented on the basis of product type such as, beef, pork, mutton, poultry and others. In the product type market segments consumer preferences are more towards poultry, beef, and lamb. Organic meat market is segmented on the basis of its distribution channel such as super / hypermarket, online retailers, meat shop, health and natural food stores and others. Super /hypermarket is popular distribution channel in developed country however, specialty meat shops and natural food stores have gain popularity and market importance in distribution of organic meat market.
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Organic meat market is later segmented on the basis of regions as Latin America, North America, Asia Pacific Excluding Japan, Japan, Western Europe, Eastern Europe and Middle East and Africa. Amongst regional market North America and Europe are leading markets for organic meat. North America represents nearly 48% of global organic meat demand. Along with developed markets, developing regions such as Asia Pacific excluding Japan and Japan are another markets growing rapidly with, growing number of health conscious consumers.
Market Drivers and Trends:
Growing food safety concerns amongst organic buyers related to import uncertainties, antibiotics, hormones and chemical additives, etc. is main factor driving demand for organic meat and influencing this consumer adoption and growth in the organic meat marketplace. Organic meat contains up to 50 percent more omega-3 fatty acids than conventionally produced meat and lower levels of saturated fat, making it a healthier choice than conventional once. Thus, health conscious consumers preferring organic meat. Increasing number of health conscious consumers, and their demands for organic products is another factor expected to drive growth for organic meat market. Organic meat is considered as premium food and due to nutritional value when compared with conventional meat, consumers are preferring premium organic meat option.
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Various Government are also supporting organic meat production through different programs, for instance, in British Columbia, Alberta, Saskatchewan and Manitoba, government has introduced a program, Cattlemen’s Financial Corporation, designed to finance the entire production cycle of the livestock– from feeder calves and replacement heifers to bred heifers and bred cows.
Organic Meat Market Restrains:
Despite of various regulation on organic labeling and organic livestock production, it is very difficult to keep track , on if the products sold in the market under organic label are really from the livestock grown as per the recommended organic methods or not. Also, another restrain for organic meat market can be consumer’s shifts towards vegan diet. Premium price of the finished product is also another restraint, which hinders the market growth.
Organic Meat Market Key Players:
Some of the key players in organic meat market includes, Neat Meat company, organic Prairie, Aurelian organic meat supplier group, Swillington Organic Farm Arcadian Organic Meat Co., River ford organic farmers, Eversfield etc. looking at growing popularity and rapidly growing market demand for organic meat, local as well as international market players entries are expected into the global markets in near future.
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