In Flight Advertisement Market - Driven by Rising Competition in Services Industry

Global In Flight Advertisement Market: Overview

In-flight advertising refers to the advertising that is meant for targeting potential on board consumers in an airline. It basically comprises commercials during in-flight entertainment programs, advertisements on boarding passes, in in-flight magazines, overhead storage bins, and setback tray tables, and sales pitches by flight attendants. The advertisements can be tailored till the destination of the traveler or various destinations of the airlines for the purpose of promoting shopping, businesses, hotels, and restaurants. Boarding pass advertising completely relies on the employment of targeted advertising technologies. When a passenger checks on-line, he/she has the option to click on the several advertisements suggested on the passenger’s boarding pass. At the time of printing the boarding passes, the advertisements will automatically get printed.

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The commercial aviation industry us exhibiting tremendous progress over the last couple of years owing to the growing number of travelling courses across the globe. Many passengers who travel through airlines belong from the high and middle income segments and are thus the potential customers for promoting their products. Many of these passengers are also frequent flyers and thus have high income and refined taste to pursue their interests. As the flight duration depends on the distance till the destination, the passengers spend the journey time via different options of entertainment provided by the airlines. Advertising organizations make the most out of this opportunity by promoting and advertising their products on boarding passes, magazines, and television. Some of the advertisers use stickers that are pasted on the overhead luggage lockers, meal card trays, napkins, and seat backs as a mean to grab the passengers’ attention. Advertisers also use the outer body of the airplane for advertisement showcase. Thus, when a passenger looks out of the window, the advertisement will be visible on the wings or the body of the airplane. A few of the airlines also provide product samples to passengers and give sales pitch during take-off announcements.

The research report is a comprehensive examination of the growth trajectory based on the historical, current, and future opportunities of the global in flight advertisement market. It provides an assessment of the dynamics that are anticipated to affect the growth of the market and the predominant trends have also been stated in the study. The report also presents a diverse viewpoint on the competitive landscape of the market through the value chain and Porter’s five forces analysis. The report mentions the research and development projects, mergers and acquisitions, details on collaborations and licensing. The study provides insights into the marketing strategies, products, and shares of the key players operating in the global in flight advertisement market.

Global In Flight Advertisement Market: Drivers and Restraints

The common in-flight entertainment mode used by airline passengers are television and magazines. Several airline companies get into strategic tie-ups with media houses who offer in-flight advertisements and advertisements. Media companies deliver entertainment options such as news, sports, short videos, and movies on a big screen or individual screens. The advertisers can thus choose to display their advertisements based on type of travel class, screen, and advertisement type. At present, the in-flight advertisements are personalized based on the airline destinations and the regional language in order to promote restaurants, hotels, and local businesses.

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The demand for in-flight advertising is likely to intensify over the coming years as advertisers find it comparatively easy to aim at their potential customers. With the number of passengers rising in economy class and airline companies offering tickets at an affordable cost, the number of advertisers using in-flight advertisements is also expected to increase over the forthcoming years. The prime challenge for the companies in the in-flight advertising business is the cost of publishing the advertisements in different mediums. Several airlines provide Wi-Fi and free internet for passengers which are anticipated to emerge as a good opportunity for in-flight advertising companies in the near future.

Global In Flight Advertisement Market: Regional Analysis

The key regions covered under the report are the Middle East and Africa, Eastern and Western Europe, Latin America, and North America.

Companies Mentioned in the Report

The companies operating in the global in flight advertisement market are InterAir Media, Spice Jet Airline, Ryanair Ltd., Agency Fish Ltd., Cinderella Media Group Ltd., Blue Mushroom Pvt. Ltd., Emirates Airline, MaXposure Media Group India Pvt. Ltd., and Rockwell Collins Inc.

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