Visualize, Drive and Optimize Customer Experiences with Teradata’s Customer Journey Solution
Dubai, UAE, April 5, 2017 – Teradata, the leading data and analytics company, today announced several enhancements to the Teradata Customer Journey solution that will give marketers easier access to analytics, dynamic visualizations, machine learning and predictive simulations. Most companies struggle to understand their customers’ journeys, much less actively manage them. This upgrade, which combines Teradata’s expertise in data integration, advanced analytics and multi-channel interaction management, boosts marketers’ ability to treat every customer as an individual, increasing response rates, reducing churn and ensuring greater customer satisfaction.Customers have come to expect a personalized and relevant experience in every channel – be it digital, mobile or in-store. A study by Gartner indicates that “by 2018, companies that have fully invested in online personalization will outsell companies that have not by more than 30% .” However, with channel complexity increasing at an unprecedented rate and customers interacting in more ways, and through multiple devices, it is difficult for companies to understand, and then drive and optimize, customer journeys that often involve billions of interactions for millions of customers. Teradata provides businesses with a flexible and scalable platform for advanced multi-genre analytics and real-time, multi-channel interaction management.
“We want businesses to grow by delivering more sales, reducing churn and improving customer satisfaction. In this release of Customer Journey we are putting more analytics into the hands of marketing, so they can build a deeper understanding of customer experiences and then proactively optimize related journeys,” said Dan Harrington, Executive Vice President, Consulting & Support Services at Teradata. “Our solution brings together all the required technology, plus the consulting expertise to achieve faster time to market. With Teradata, organizations can have a complete customer journey hub, without the implementation challenges of cobbling together a solution from multiple vendors.”
“Customer engagement has become more complex, costly and problematic with the multiplicity of channels, technologies, analytic applications and new competitive pressures,” said Suzanne Smith, Director Enterprise Analytics at Lowe's Companies, Inc. “However, we are making good progress with the broad expertise of Teradata consultants who are helping us discover, drive and optimize customer journeys to increase return on marketing.”
Teradata’s Customer Journey solution helps companies understand and optimize each customer’s experience over time, across all channels and touch points, in real time. Providing marketers with this holistic view, the right analytical insights and built-in automation enables them to execute thousands of concurrent, individualized, multi-channel campaigns without adding headcount.
The new capabilities deliver faster business outcomes, ease solution deployment and improve user experience.
• Integrated customer path analytics offer better understanding of the customer journeys, as well as ideal points of entry to engage with them. Marketers can use this capability to target customers on a specific path, such as churn, with personalized offers to influence decisions for desired business outcomes.
• Communication journey visualizations show how customers actually flow through a multi-step campaign, so marketers can evaluate factors driving offer acceptance and decline decisions. Parameters can then be refined for improved marketing performance.
• Visualizations for self-learning models show the relationship between customer attributes (age, income, life stage, life event, etc.) and response rates. This helps marketers understand the profile of customers most likely to respond to an offer and plan communications. Exposing the model to the marketer also enables confidence, thus increasing adoption.
• Real-time offer simulation gives marketers a predictive ability to see the impact of a new new message, offer or strategy on existing campaigns. By understanding the impact on the number of targeted customers, and ultimately response potential, marketers can run more effective campaigns, and optimize their offer strategy.
• “Bring your own model score” allows marketers to inject third party or internally generated model scores into the arbitration logic of self-learning models to optimize the message for any given customer, ensuring no previous work goes to waste.
In addition to industry-leading technology, Teradata also offers consulting resources to ensure companies realize these capabilities, quickly and at the right price, to achieve higher business value. Teradata consultants include advanced analytics professionals and marketing experts who have held executive positions with prominent companies across multiple industries. Business capability-focused and technology agnostic, our team delivers solutions specific to a client’s organizational needs, data and tools.
Teradata’s Customer Journey solution is available immediately, worldwide. New features will begin to become available in Q2, 2017 with all features implemented by June 2017.
Teradata empowers companies to achieve high-impact business outcomes. With a portfolio of business analytics solutions, architecture consulting, and industry-leading big data and analytics technology, Teradata unleashes the potential of great companies. Visit teradata.com.
Conrad Offices, 19th Floor
Sheikh Zayed Road, Dubai
This release was published on openPR.
Permanent link to this press release:
Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release Visualize, Drive and Optimize Customer Experiences with Teradata’s Customer Journey Solution here
News-ID: 492196 • Views: …
More Releases from OAK Consulting FZC
FarEye launches its Delivery Experience Suite – ‘Delight’
Dubai, United Arab Emirates, July 5, 2018: FarEye, a leading global digital logistics platform today announced the launch of its Delivery Experience Suite – ‘Delight’ that helps businesses increase their Delivery Happiness Score – the ultimate measure of customer success. It enables businesses to provide a seamless and personalized experience to the customers.
FarEye is a leader in B2C logistics technology and is widely used by global giants like Walmart, DHL,…
FarEye expands its footprint in the European market with the launch of its regio …
Dubai, United Arab Emirates, June 24, 2018: FarEye, a leading global digital logistics platform, today announced the opening of its first European office in the heart of London with an aim to expand its business foothold in the region and to serve its customers directly. With a total of 6 corporate offices in India, Dubai and Singapore, FarEye currently serves customers in over 20 countries.
FarEye has revolutionized the logistics…
Digital Shadows announces its Digital Risk Management Technology Ecosystem
Dubai, UAE, October 24, 2017 – Digital Shadows, the industry leader in digital risk management, today announced the launch of its Digital Risk Management Technology Ecosystem. Formed from almost a dozen technology companies, with more expected to join in the coming months, they all share a vision for how security analytics and security information and event management (SIEM), product orchestration and automation, risk & compliance, intelligence and network enforcement, must…
Ring partners with Al Jammaz to provide smart home security for Saudi Arabia
Riyadh, Saudi Arabia – October 18, 2017: Ring, the leader in smart home security recently announced a partnership agreement with Al Jammaz Distribution, the leading Saudi based Value-Added Distributor, which distributes advanced technology products, solutions and services. This partnership will help Ring foray and expand its reach across the Saudi market offering customers Ring’s innovative home security products and solutions.
“Ring believes in keeping homes and communities safe rather than…
More Releases for Teradata
Cloud Analytics Market is Going to Boom | Oracle, Teradata, Google
The latest study released on the Global Cloud Analytics Market by AMA Research evaluates market size, trend, and forecast to 2027. The Cloud Analytics market study covers significant research data and proofs to be a handy resource document for managers, analysts, industry experts and other key people to have ready-to-access and self-analyzed study to help understand market trends, growth drivers, opportunities and upcoming challenges and about the competitors.
Key Players in…
Data Lakes Market Next Big Thing | Microsoft, Teradata, Capgemini
Data Lakes Market Research Study – The exploration report comprised with market data derived from primary as well as secondary research techniques. The solicitation of proposals by the governments and public–private companies across the world to mitigate the impact of the COVID-19 pandemic is considered to be market forces. The aim is to get premium insights, quality data figures and information in relation to aspects such as market scope, market…
Software Analytics Market is Thriving Worldwide | Teradata, Microstrategy & Info …
HTF MI Analyst have added a new research study on Title Global Software Analytics Market Size, Status and Forecast 2019-2025 with detailed information of Product Types [, Professional Service & Support And Maintenance Services], Applications [BFSI, IT & Telecommunication, Healthcare, Retail, Manufacturing, Transportation & Logistics, Media & Entertainment & Others] & Key Players Such as SAP, SAS Institute, IBM, Oracle, Tableau Software, Microsoft, Teradata, Microstrategy & Informatica etc.
The report provides…
CRM Analytics Market | IBM ,Microsoft ,SAS ,Accenture ,Infor ,Teradata
A latest study released by HTF MI on Global CRM Analytics Market covering key business segments and wide scope geographies to get deep dive analysed market data. The study is a perfect balance bridging both qualitative and quantitative information of CRM Analytics market. The study provides historical data (i.e. Volume** & Value) from 2013 to 2018 and forecasted till 2025*. Some are the key & emerging players that are part…
Data Lakes Market Is Booming Worldwide | Microsoft, Teradata, Capgemini
An extensive analysis of the Global Data Lakes market strategy of the leading companies in the precision of import/export consumption, supply and demand figures, cost, price, revenue and gross margins. The report starts by an introduction about the company profiling and a comprehensive review about the strategy concept and the tools that can be used to assess and analyze strategy. It also analyzes the company’s strategy in the light of…
Global Harmonic Filter Market 2017 - Teradata Corp., Pentaho
The report entitled Global Harmonic Filter Market 2017 presents key insights into the global Harmonic Filter market along with the latest up-to-date industry details and forthcoming Harmonic Filter industry trends, which will assist the readers to focus on product specification and end users driving the overall market revenue and profitability.
Report Keynotes:
The main motive of the report on "Global Harmonic Filter Market 2017" is to study comprehensive details of the market…