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Whitepaper on Bluetooth Mobile Marketing

07-21-2008 09:46 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: Haase & Martin

Methods of Bluetooth Marketing

Methods of Bluetooth Marketing

Dresden, July 18th 2008 – German new media company Haase & Martin issued its whitepaper “Methods of Bluetooth Marketing”. The paper targets marketing agencies and gives a detailed inside on technical solutions of Bluetooth marketing campaigns. Creative professionals have to know about aspects of Bluetooth marketing very well in order to select an appropriate set-up of campaign.

Bluetooth Marketing campaigns consist of three major aspects: (1) Technology, (2) Mobile content and (3) Communication of campaign. Each aspect plays a decisive role when planing an advertising campaign with the short range radio standard and communications protocol Bluetooth. This paper introduces the reader to different technology set-ups for Bluetooth Marketing. On each set-up the author pays attention on three important criteria that should be focused: Usability, Legal Certainty and Content Variety.

The whitepaper is available for free at www.haaseundmartin.de/methods-of-bluetooth-marketing.pdf .

Contact information:

Haase & Martin GmbH
Neue Medien Dresden
Werner-Hartmann-Str. 1
01099 Dresden
Germany
info@haaseundmartin.de
www.haaseundmartin.de
+49 (0) 351 - 500 97 21

About Haase & Martin:

The paper “Methods of Bluetooth Marketing” is published by Haase & Martin GmbH - Neue Medien Dresden, Germany. Haase & Martin focusses on technical development of mobile marketing solutions. The company specializes in Bluetooth Marketing and offers comprehensive and individual consulting in all aspects of new media. Haase & Martin create mobile business solutions - for instance the Bluetooth based Mobile Marketing system Mobimat, the powerful text-to-screen system SMS Chatwall, the SMS-based voting software SMS Voting, the customer relation management software SMS CRM and mobile phone applications written in Java.

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