Socks Market On the Rise by 2017 - 2025

Socks Market Drivers

Rapid expansion of retail stores in the BRIC nations like Brazil, China and India is anticipated to be one of the critical drivers of the global socks market. A large, increasing population coupled with rising disposable incomes is expected to boost the overall retail sector, thereby giving a fillip to the socks market as well. A greater focus on healthcare due to a sedentary lifestyle will ensure that people look at the athletic socks market to satisfy their requirement. Sportspersons and athletes frequently face different kinds of injuries and they turn to compression therapy for relief. Obesity and knee surgeries required by a geriatric population in western countries will boost the demand for therapeutic socks. According to the WHO, cases of obesity have nearly doubled since the year 1980.

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Another key socks market driver is the push towards making socks a fashion statement. Manufacturers have begun offering socks made of rare materials like animal tuft or fur and are marketing it as the ultimate comfort. Even mainstream brands have begun pushing higher-end socks to coax their customers into looking at them as a style statement, and not a commodity. They have also tried to make their clients buy more socks by opting for a noticeable pair, just to spice things up. For e.g. – A man may be able to wear lime-green socks with his custom stitched grey suit once, but certainly not every day. That is why he would need to buy regular pairs along with this one. Loud socks have been a trend for several years now, and it doesn’t seem to be slowing down in the slightest. They have even begun to command respect since they represent an enormous focus on personal care and grooming!

Socks Market Key Market Players

The key market players in the global socks market are Nike Inc., PUMA, Adidas, Thai Socks, ASICS Corp.

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