U.K. Cruise Holiday Agents: Overview & Sector Analysis
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U.K. Cruise Holiday Agents: Drivers and Restraints
The global travel and tourism industry is continuously evolving and the U.K. cruise tourism is no exception. The U.K. cruise industry has seen a phenomenal growth in the past few years. The U.K. accounts for the third largest cruise market in the world after the U.S. and Germany. In 2015, the U.K. cruise industry registered a record for the number of cruise passengers. The number of passengers showed about 9% Y-o-Y growth in 2015. The U.K. cruise industry is focussing on attracting new customers by providing discounts and attractive facilities. This increase in the U.K. cruise industry is expected to drive the market for cruise agents operating in this region. In fact, the growth of the cruise industry is somehow attributed to the support and assistance of the agent community. Choosing a cruise is not the same as booking a hotel or a resort, as there are many more options which need to be considered. First-time travellers need guidance to match their budget and lifestyle with cruise line and destination. This need is creating a demand for cruise holiday agents.
Cruise holiday agents directly talk with the customers and use their expertise to convert especially those customers who not have sailed before. Even though there are many different ways to book a cruise trip, customers just want simplicity and this is expected to drive the U.K. cruise holiday agents market over the forecast period. The cruise lines present in the U.K. region are building new ships and are now providing an excellent variety of ships. Moreover, cruise holidays have been heavily discounted due to the increasing competition in the market. All these factors are expected to drive the U.K. cruise holiday market over the forecast period, and this growth is anticipated to provide a golden opportunity for cruise holiday agents.
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Many travel technology specialists present in the market are trying to provide one-stop-shop solutions to cruise holiday agents to search and compare products offered by various cruise lines. However, many cruise lines are encouraging cruise agents to use their technology. This makes the agents switch between multiple systems to earn extra commission. These factors are hampering the ability of the cruise agents and slowing them down to compare the deals and choosing the right options for their customers.
The agent community is still battling against the lack of aggregation in the cruise sector as most of the cruise tour operators entice them to use their in-house booking systems. U.K. cruise agents are looking for new technology which can allow them to quote a cruise tour in a quicker way. The high demand for cruise holidays in the Caribbean and Asian regions is expected to hamper the growth in international tourists for U.K. cruise holidays.
U.K. Cruise Holiday Agents: Major Players
There are many independent cruise holiday agents in the U.K. cruise holiday industry. Some of the major cruise holiday agents are listed below:
Bolsover Cruise Club
The Cruise Specialists
Barrhead Travel Service Ltd
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