Home Scales Market Poised for Steady Growth in the Future
Home Scales market Drivers
An aging population in the west, a sedentary, fast-paced lifestyle leaving no time to exercise, along with a greater awareness of the long term problems caused by obesity can be expected to drive the home scale market going forward. Added functionality and more features in home scales is also expected to help in no small measure. An increased acceptance of digital body fat analysers in emerging markets will also provide a boost to the home scale market. They are worthy of mention since they measure body fat and help the person distinguish between fat and weight loss. It is not just obese customers but even health-conscious people who will drive the demand for the home scales market in the medium to long term. A greater preference for privacy and the convenience of using these devices in the bedroom or bathroom will also contribute to the future prospects of the home scales market.
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Home Scales market Key Regions
Europe is the largest home scales market, followed by North America in 2016. This is due to the presence of a post-industrial society where the services sector dominates leading to a sedentary lifestyle and also the prevalence of ready to eat, processed and unhealthy food. Germany, the USA and the UK are some of the largest individual home scales markets. Asia Pacific accounts for the largest growth due to rapid urbanization, increased cases of obesity and also an increased awareness of advances in technology related to health and fitness. The key Asia Pacific markets include China, India, Japan and Korea.
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Home Scales market Key Market Players
The key players in the home scales market are AWM Limited, Camry Electronic Ltd, Salter Housewares, Bonso Electronics, Johnson Measures and Weights Ltd, Omron Healthcare Co. Ltd., Leifheit AG, Guangdong Xiangshan Weighing Apparatus, and Tanita Corporation.
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