Press release
Global IPTV Market To Reach Around USD 93.59 Billion by 2021
IPTV Market
Internet Protocol Television (IPTV) is the advancement in television with the latest broadcasting technology. IPTV delivers TV programs through internet by streaming while normal TV programs uses broadcast signals received from satellite dish, rooftop antenna, fiber-optic cable etc. It provides multimedia services such as television, video, audio, text, graphics, data delivered and others via IP based network. IPTV is popular for secure, reliable delivery of programs and other services like recording, and data transfer among others.
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IPTV market is mainly driven by increasing demand of high-definition (HD) channels and video on demand. In addition, initiatives taken by government to increase broadband penetration help to grow the market size during the forecast period. Other important factor that propels the market growth is decreasing cost of IPTV services. Entry of new startups in this market is projected to intensify the competition, due to which the number of services provided by competitors increases and cost of product decreases. An initiative taken by government to increase broadband penetration is expected to grow the market in the years to come.
The IPTV market is segmented on the basis of different applications such as advertising and marketing, media and entertainment, gaming, e-commerce, healthcare and medical, telecommunication & it and others. Media & entertainment and gaming application segment together acquired major share of the total market due to decreasing prices of IPTV subscription globally.
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The IPTV market was dominated by Europe with over 38% share of the total market in 2013. Europe is followed by Asia Pacific and North America respectively owing to the increasing broadband penetration and decreasing prices of IPTV subscription in the region. However, Latin America and Middle East & Africa are also expected to exhibit significant growth over the forecast period.
Some of the key players in the market include the AT&T, Inc, Bharti Airtel Limited, CenturyLink, Inc., Deutsche Telecom, ARRIS Group, Inc., Cisco Systems, Inc, and Broadcom Corporation.
The report segments the global IPTV market as:
Global IPTV Market: Application Segment Analysis
Advertising and Marketing
Media and Entertainment
Gaming
E-Commerce
Healthcare and Medical
Telecommunication and It
Others
Global IPTV Market: Regional Segment Analysis
North America
U.S.
Europe
Germany
UK
France
Asia Pacific
China
Japan
India
Latin America
Brazil
Middle East and Africa
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