Vitamin Deficiency Treatment Market
The global vitamin deficiency treatment market has been segmented on the basis of product type, retail sales channels and geography.
The global vitamin deficiency treatment market is highly fragmented with large number of local as well as strong players. The market for OTC multivitamin therapies is highly valued owing to the most frequent and easy mode of therapy to treat vitamin deficiency. Low government regulations, affordability of raw materials, rising health awareness are the factors responsible to drive the growth of global vitamin deficiency treatment market over the forecast period from 2016-2026.
Geographically, the global vitamin deficiency treatment market is segmented into five key regions: North America, Latin America, Europe, Asia Pacific, and Middle East & Africa. North America will continue to hold largest share in the global vitamin deficiency treatment market due to increasing health consciousness. APAC and MEA are expected to experience rapid growth during the forecast period due to emergence of new small players providing cost-effective therapies. Increasing per capita GDP in several countries like Africa, Brazil may translate into high growth rate for the vitamin deficiency treatment market in the region.
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Some of the major players in the global vitamin deficiency treatment market include Merck & Co., Inc., Nature's Bounty, Inc., Sun Pharmaceutical Industries Ltd., Pfizer, Sandoz, Cipla Inc., Mankind Pharma, F. Hoffmann-La Roche Ltd. and many more. Herbal vitamin therapy manufacturers include Himalaya Herbal Healthcare, Dabur International Limited, DF Pharmacy Limited, Pharmavite LLC and others.
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