White Sands Creates ER Fusion to Restore Dry, Damaged Hair

Rejuvenate strands with an intense conditioning treatment

Irvine, CA – Reverse the effects of time, environmental, and styling damage with the release of White Sands’ latest reconstructive treatment ER Fusion. White Sands, a professional hair care manufacturer infusing cutting edge science with natural botanicals, created ER Fusion to revitalize lifeless, dull locks, restoring hair back to a youthful appearance.

ER Fusion is the perfect compliment to your favorite shampoo. Effortlessly repair hair from roots to ends by applying the product through wet locks. The crème’s unique ingredients create a clear micro-shield to seal in hair color and enhance each strand’s integrity. Utilizing a skin care delivery system, this shield serves as a second breathable skin for hair, delivering moisture from the inside out to eliminate frizz. As nature’s most sophisticated moisturizers, ER Fusion’s weightless quaternaries balance and adjust color. A complex set of amino cystines, the smallest proteins available with strengthening properties, repair damage by absorbing directly into the inside of each strand, while lemon grass further enhances color with a high gloss.

Since this intense conditioning treatment deeply replenishes tinsel strength, ER Fusion ensures optimum performance with results lasting 30 days after each subsequent use. Increased flexibility, softness, shine and volume will emerge, guarding against future and current breakage patterns.

Suggested Retail Price: 3.0 oz, $25.00-$27.00

White Sands Emergency Hair Repair Tip

• Comb ER Fusion through clean, damp hair.

• Apply heat with a blow dryer to the scalp area for 20 minutes and then rinse.

• Follow with White Sands’ Phase 1 Corrective Conditioner to further maintain moisture, balance, and shine.

• Finish with desired White Sands styling products to reveal amazingly soft and rejuvenated tresses.

For additional information visit www.whitesandsproducts.com or
call 877-720-8477

Jessica McCafferty
Public Relations Consultant
jessica@janicemccaffertypr.com

Janice McCafferty Communications
Chicago~Los Angeles~Houston
http://www.janicemccaffertypr.com/
www.myspace.com/jmcpr

White Sands products use cutting-edge science with natural botanicals that make each formula dynamic and unique. White Sands formulas use ingredients that create heat shields, which behave like a second skin. As the shield protects your hair from UV rays and thermal stress the hair is allowed to breathe. White Sands products supply ultimate protection with a moisture balance that offers lasting hold and resists humidity. White Sands blends natural botanicals, such as Heliogenol, lemon grass, and chamomile that provide hair color protection and color enhancement. These high-performance formulas transform hair into beautiful, flawless hair.

This release was published on openPR.