Global Snowmobile Market

Global Snowmobile Market: Market Dynamics

Increasing inclination of young population towards recreational sports supplemented by the increasing disposable incomes in key target markets is a prominent factor that drives the growth of snowmobile market. Snowmobilers in the U.S. take snowmobiling as a family activity and large portion of families residing in the U.S. opts snowmobiling for recreation purpose. This in turn creates demand for snowmobiles. From a macro-economic point of view, robust growth of economy is a major market force responsible for accelerating or decelerating market growth. The snowmobile market was adversely hit by the global economic recession between 2007 and 2009. A noteworthy decline in sales figures of snowmobile was witnessed in 2009. However, the market situation improved slightly post-recession period. One of the major factors that is hampering the adoption of snowmobile among various is the higher cost of the snowmobiles. Snowmobiles generally costs between US$ 9000 to US$ 11000 – nearly the cost of a passenger car. This limits snowmobiles customer base to people with relatively high incomes. Furthermore, the high cost of replacement parts and their maintenance is among other factors that restraints customers from buying new snowmobile and rent or buy old snowmobiles.

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Global Snowmobile Market: Market Participants

Examples of some of the market participants identified in the global Snowmobile market are;

Arctic Cat Inc.
Polaris Industries, Inc.
Yamaha Motor Corporation, U.S.A.
Bombardier Recreational Products & Vehicles (BRP)
Alpina Snowmobiles S.r.l.
Crazy Mountain
Moto MST

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Global Snowmobile Market: Region-wise Outlook

By region, North America accounts for a significantly large share of demand for snowmobile, the U.S. and Canada remain as major contributors to the growth of the market. However, the U.S. holds a relatively high share in terms of volume sales in the region. Followed by the North America, Europe is expected to be the next big market for snowmobiles. Countries in the Eastern parts such as Russia, Finland, Sweden and Norway are prominent markets for snowmobile. Western European countries create limited demand for snowmobiles primarily for recreational activities. Asia and Oceania region generates minimal demand for recreational vehicles and are expected to maintain a minimal share over the forecast period.

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