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Global Social Media Analytics Market - Opportunity and Forecasts, 2014-2022)

03-22-2017 04:21 AM CET | IT, New Media & Software

Press release from: BM Research

Social Media Analytics Has Becme Requisite Fr Every Enterprise In Diverse Industry Verticals, Such As Banks, Retail, Gvernment, And thers. Althugh Many Firms Deply Scial Media Analytics Largely Fr Custmer Service, Many Enterprises Have Implemented It Fr Sales, Branding, And Marketing Purpses. This Enables Firms T Effectively Use Custmer Data T Serve A Large Pl.

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Enterprises Have Extensively Deplyed Scial Media And Have Gained Assistance Frm The Analytics Cmpanies T Imprve Their Brand Prcesses And Perfrm Better. The Scial Media Analytics Cmpanies Need T Educate Their Custmer And Design Custmized Slutins That Fit Cmpany-Specific Demands. This Can Help Cmpanies Gain Enhanced Cmpetitive Intelligence And Better Market Fcus That Is Beneficial Fr The Glbal Scial Media Analytics Market.

The Exceptinal Evlutin Frm Business Intelligence (Bi) Techniques T Advanced Analytics Techniques And The Massive Upsurge In The Number f Scial Media Users Have Elevated The Adptin f Scial Media Analytics Acrss The Glbe. The Increase In The Number f Scial Media Users Has Been A Majr Driving Frce Fr The Market And Will Cntinue T Be S ver The Frecast Perid. This Enables The Scial Media Analytics Cmpanies T Gain Better Custmer Data And Enhanced Custmer Behaviral Analysis. Furthermre, Increased Expenditure n Analytics And Grwth In Fcus n Cmpetitive Intelligence Supprt The verall Market Grwth. Further, Increase In Rate f Adptin In Smes And Increased Clud Adptin Depict Majr Grwth pprtunities Fr The Market.
The Scial Media Analytics Market Is Segmented Based n Applicatin, End User, And Gegraphy. Custmer Segmentatin & Targeting, Cmpetitr Benchmarking, Multichannel Campaign Management, Custmer Behaviral Analysis, And Marketing Management Are The Varius Applicatins Analyzed In The Reprt. The Varius End Users Are Media & Entertainment, Travel & Hspitality, It & Telecm, Retail, And thers (Bfsi And Healthcare).

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Custmer Behaviral Analysis Led The Scial Media Analytics Market In 2015 And Will Cntinue T D S In The Near Future. Furthermre, The Retail Sectr Dminates The verall Market And Implements Scial Media Analytics Fr The Purpse f Custmer Behaviral Analysis n A Cmparatively Larger Scale. The Retail Sectr Implements Scial Media Analytics Fr The Purpse f Quantifying Perfrmance, Determining Impact, And Deriving Strategic Directins Frm Scial Media Data.

Gegraphically The Scial Media Analytics Market Is Segmented Int Nrth America, Eurpe, Asia-Pacific, And Lamea. Nrth America Has Witnessed The Highest Adptin f This Service, Fllwed By Eurpe, Asia-Pacific, And Lamea. Hwever, Asia-Pacific Is Expected T Grw At A Significant Pace During The Frecast Perid.

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Market Players Have Adpted Innvative Techniques T Prvide Advanced And Pineering fferings. Sme f The Significant Players In The Scial Media Analytics Market That Are Prfiled In The Reprt Are racle Crpratin, Adbe Systems, Inc., Ibm Crpratin, Sap Se, Netbase Slutins, Inc., Htsuite Media, Inc., Tableau Sftware, Crimsn Hexagn, Sas Institute, And Salesfrce.Cm Inc.

The Scial Media Analytics Reprt Fcuses n The Grwth Prspects And Restraints f The Market Based n The Analysis f Reginal Trends. The Study Prvides Prter’s Five Frces Analysis f The Market T Understand The Impact f Factrs Such As Suppliers, Cmpetitrs, New Entrants, Substitutes, And Buyers n The Grwth f The Market.

Key Benefits

This Study Cmprises Analytical Depictin f The Market, With Glbal Scial Media Analytics Market Trends And Future Estimatins T Depict The Imminent Investment Pckets.
The verall Market Ptential Is Determined T Understand The Prfitable Trends Fr Gaining A Strnger Cverage.
The Reprt Presents Infrmatin Regarding Key Drivers, Restraints, And pprtunities With A Detailed Impact Analysis.
Quantitative Analysis Frm 2014 T 2022 Is Prvided T Highlight The Financial Cmpetency f The Market.
Prter’s Five Frces Analysis Illustrates The Ptency f The Buyers And Suppliers In The Scial Media Analytics Industry.
Global Social Media Analytics Market Key Segments

The Scial Media Analytics Market Is Segmented Based n The Applicatin, End User, And Gegraphy.

By Applicatin

Custmer Segmentatin & Targeting
Cmpetitr Benchmarking
Multichannel Campaign Management
Custmer Behaviral Analysis
Marketing Management
By End User

Media & Entertainment
Travel & Hspitality
It & Telecm
thers (Bfsi And Healthcare)
By Gegraphy

Nrth America
Rest f Eurpe
Rest f Asia-Pacific
Latin America
Middle East
Key Market Players Prfiled

racle Crpratin
Adbe Systems, Inc.
Ibm Crpratin
Sap Se
Netbase Slutins, Inc.
Htsuite Media, Inc.
Tableau Sftware
Crimsn Hexagn
Sas Institute
Salesfrce.Cm Inc.
Other Companies Mentioned in the Report

Sprint Corporation
Nextel Communications
Facebook, Inc.
Twitter Inc.
Sina Weibo

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