India Air Treatment Products Market Opportunity, Key Trends 2014-2020
?On the basis of application the air treatment products are available for both industrial and domestic use. It is also used for roadways vehicles, waterways vehicles such as for ships, marines, and also for airways such as in aeroplane, spaceship, fighter plane and others. For domestic use air treatment equipment are offered to the consumers in the modified form and available in the consumer durable products for their convenient use. The air treatment consumer durable product includes hot air blowers, air conditioners, automatic washing machine, microwave, oven, automatic washer dryers, hair dryers, refrigerators, dishwashers and others.
On the basis of domestic use the air treatment products is sub-segmented into air conditioner, air purifier, humidifiers and dehumidifiers and others. Among all these sub-segments air purifiers are further sub-segmented into air filters purifiers, ionizing purifiers, ozone generators, adsorbents and others. Whereas air conditioners is sub-segmented into room air conditioners, split air conditioners, window air conditioners and others.
Globally Asia-pacific is considered to be the highest market for the air treatment products followed by North America and Europe. In Asia Pacific China, India and Japan represent ample opportunities for players in this market. This growth in these countries is supported by increasing number of health conscious consumers and rising disposable income of the consumers.
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Among all these countries, India accounted for low growth for air treatment products in 2011 due to economic slowdown. Moreover, the demand of air conditioner segment also registered less growth as monsoon arrived early in the country. However, the market growth for air treatment product showed a positive growth in 2013 due to rise in country economic condition and urge of the consumer for better and healthier life. It is expected that India will show a potential growth for air treatment products in the forecasted period. This growth will be supported by rise demand for air conditioners in states such as Uttar Pradesh, Bihar, Maharashtra and others due to rise in heat and temperature. It is expected that air conditioner will occupy the largest position of the pie as the consumers in India are making their switch from ceiling fans or table fans to air conditioner. Among all the sub-segments of air conditioner, split air conditioner is expected to show the highest growth. Furthermore, it has been found that awareness among the consumers for purified air will also fuel the market growth for air treatment products in India. States such as Uttar Pradesh and Gujarat is expected to support the growth of air purifiers as these states possess large number of industries.
In India, high entrant of manufacturing industries, outsourcing companies and rise in commercialization are some of the major drivers supporting the market growth. In addition, increase in number of health consciousness among the consumers coupled with rising disposable income is also expected to fuel the market growth for air treatment products in India.
However, the market of air treatment products in India possess some restraining factors. This includes lack of awareness among the consumers regarding the product such as humidifiers, dehumidifiers and others. Additionally, the consumers perceives these products as quite expensive and also it is considered as a luxury product and not an absolute necessity.
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The key players for air treatment products in India includes Bajaj Electricals Ltd, Godrej & Boyce Mfg Co Ltd., Usha International Ltd., Panasonic Corp, Atlas Copco AB, Eureka Forbes, OSIM International, SANYO Electric Co ., Ltd and others.
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