BRANDING CONSULTANT CMI DEVELOPES A NEW WEBSITE FOR CCFL

Crystal McKenzie, Inc. (CMI) cminyc.com, a strategic brand identity consultancy, is about to launch the new CCFL website. All phases of CCFL’s new website development including the preparation of requirements, design specifications, test plans and procedures, workflow management consulting, digital asset management systems, and web-based document delivery systems, Search Engine Optimization as well as follow-up verification / validation activities are complete. CMI has been working with CCFL to re-brand their company and competitively position it in the marketplace.

Project rollout strategy includes graphic usability research and analysis (i.e., assessing information architecture), task flow, to match with user needs as well as demonstrations with current and potential clients. In the world of business, the branding of a company’s website conveys the ideas, values, and services of the company to its target audience.

CMI Interactive Division’s world-class systems engineers, human-factors specialists, and visual designers collaborated to develop CCFL’s new website in an interdisciplinary approach to problem solving driven by users’ needs. Complexity empowers users -- but that does not mean it has to show. CMI’s involvement with CCFL included special insight into the capabilities and constraints of technology. CMI specializes in packaging and delivering complexity in ways that make it more quickly understandable, accessible and appealing to the user. After conferencing with CCFL stakeholders, managers and other staff, CMI successfully provided recommendations relating to all key areas. Specific strategies were outlined in order to develop a pragmatic and usable blueprint for the project, probing usability of the fundamental structure of the website. The new, re-branded CCFL website is set to be launched and unveiled on July 24, 2008.

The process of research, web development, graphic design, and market analysis oft times overwhelms a startup or even a well-seasoned organization. CMI helped CCFL get inside key-stakeholder’s minds to learn what are their priorities? How can we link their needs and preferences with the learning development firm’s objectives and capabilities? Based on these answers, CMI worked with CCFL to create a solution that delivered everything key stakeholder’s wanted: information and services, advice and tools, immediacy and mobility.

Crystal McKenzie, Inc.
30 East 20th Street, 5th Floor
New York, NY 10003-1310

tel: 212-598-4567 ext 209
fax: 212-598-4566
web: www.cminyc.com
email: ajohnson@cminyc.com

Founded in 1980 in New York City, CMI has a reputation for providing high-quality brand strategy and communications solutions to corporate clientele and excels at delivering total turnkey solutions resulting in stronger, more integrated campaigns as well as efficiencies of scale and forward-thinking results.

Founded in 1961, CCFL is a learning development firm that has a well-established relationship and reputation in the learning development industry specializing in case-specific training modules for business and non-profit organizations.

This release was published on openPR.