Major Opportunities for the Low-calorie Food Market

Low-calorie food substances are sweeteners used to replace sugar. Due to the concentrated sweetening power present in low-calorie food substances, these products are consumed in small amounts to develop the same extent of sweetness.

The research report on low-calorie food market covers all the major driving forces of the sweetener market along with the performance in regions such as the U.K., Europe, Australia, the U.S., and other regions in Asia-Pacific. The most common driving factors of this market include, increasing number of people suffering from diabetes, rising obesity, and increasing health awareness which in turn have fuelled the growth and purchase of low-calorie food products among consumers.

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In 2013, the global low-calorie food market was valued at USD 7,418.6 million. Based on application type, the market is classified as beverages, food, healthcare, tabletop, and others, while on the basis of product segment the market comprises Aspartame, Sucralose, Stevia, Saccharin and Cyclamate – as some of the major broad categories.

This report also provides insights to altering industry dynamics and its impact on global market growth during the period 2014 – 2019.

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The Porter’s Five Force Analysis, SWOT analysis, and Value Chain Analysis provided in the low-calorie market report further helps to gain an understanding on the competitive scenarios across different levels, while the Market Attractiveness Analysis included in the market research report analyzes various services for their attractiveness on the basis of CAGR, market size, market figures, and overall growth potential during the forecast period.

Overview of the Low-calorie Food Market

The low-calorie food market has lately witnessed demanding activities from various industry participants across the supply chain to make healthier food choices. Consumers are demanding a greater variety of low-calorie products such as, dairy products, salad dressings, new-age beverages, low-calorie foods, and sugar-free chewing gums as preferable choices for the sugar substitutes. These products represent as the fastest expanding markets within the low-calorie food industry.

Other low-calorie products such as Glucerna SR, Sugar Free, and Splenda tablets also offer great opportunities for Low Calorie food manufacturers in this growing market. The consumption of low-calorie food products is extremely high due to the rising cases of diabetes and obesity in different parts of the world.

Obesity has become a global health concern, perhaps the most challenging health problems among the geriatric population, as well as children. Similarly, the rising number of diabetes cases is high globally. The major countries affected by these conditions are India, China, and Brazil, and therefore, the demand for low-calorie food products in these regions soars.

Consumer demands and usage of low-calorie food products in the beverages sector is predicted to rise by 5.9% CAGR in the forecast period, 2014 to 2019. Among the different products in low-calorie market, Aspartame is the most widely used artificial sweetener. Moreover, sucralose is gaining more popularity than aspartame expecting to be the fastest growing consumer preference segment among all-natural products. Stevia, on the other hand, is giving tough competition to other high-intensity sweeteners such as saccharin, sucralose, and aspartame.

Regional data has been provided for North America, Europe, Asia Pacific and Rest of the World (RoW). Among these, the U.S. is the largest low-calorie food market. This region is followed by the European countries, and other developing nations in the Asia-Pacific region which are likely to show an upsurge in the next five years.

Companies mentioned

Some of the active key players operating in the market are The Coca-Cola Company, McNeil Nutritionals, LLC, PepsiCo Inc., Ajinomoto Co., Inc., Groupe Danone, Nestle S.A., Inc., Cargill Incorporated, and Bernard Food Industries.

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