Key Drivers for Diabetic Food Market to Ensure Healthy Growth

Rising awareness about a healthy lifestyle, in turn, is leading to an increase in demand for dietary beverages, confectioneries, and dairy products that contain low calorie sweeteners. Increasing occurrence of obesity among kids due to their preference for fast food is also one of the prime factors behind the growing demand for low calorie foods globally. With the growing interest for healthy eating habits, diabetic food market in the U.S. is expected to witness significant growth over the forecast period. Moreover, the U.K. and Germany is dominating the market for diabetic food across Europe. In Asia Pacific, China and India are leading the diabetic food market. Increasing health concerns related to diabetes, such as obesity, heart diseases, kidney diseases, eye complications, neurological problems, and dental problems are driving the market for diabetic food globally.

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In addition, consumer awareness about health benefits associated with low calorie diabetic food products is also propelling the growth of the diabetic food market in North America. Furthermore, rising consumer concern about following healthy eating habits coupled with changing food preference is also stimulating the demand for diabetic food across Europe and Asia Pacific. Aging population is one of the major factors driving the market for diabetic food globally. Apart from this, rising consciousness about healthy living among the geriatric population is leading to an increase in the demand for diabetic food across various regions such as North America, Europe, Asia Pacific and RoW.

Increasing consumer awareness and knowledge regarding the benefits associated with diabetic foods is one of the major factors behind the growth of the diabetic food market globally. Diabetic food products with less oil and low calorie sweeteners help to control the blood glucose level. Furthermore, nutritious diabetic food increases metabolism. With the positive emergence of a knowledge based society and gradual flow of valuable information regarding low calorie food products, the global diabetic food industry is expected to witness a positive growth during the forecast period.

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Manufacturers are keen on introducing new low calorie food products with sugar substitutes and less oil, in view of the increasing consumer interest toward healthy eating. Furthermore, food manufacturers are also concentrating on strengthening and widening their distribution channels for ensuring better accessibility of diabetic food products to consumers globally. Manufacturers are also focusing on building strong distribution channels in order to improve the product availability in developing countries. Supermarkets such as Aldi, Albertsons LLC, Asda, and Safeway Inc. are also focusing on the expansion of their product portfolio in the low calorie food products segment for better market penetration. Currently, the consumers are also adopting online shopping processes in order to save time due to their busy lifestyles.

Rising consciousness about leading a healthy lifestyle is fueling the demand for diabetic foods globally. North America held the largest market share in global diabetic food market followed by Europe and Asia Pacific in 2013. Low calorie diabetic food products are primarily recommended for people diagnosed with diabetes mellitus. Increasing consumer awareness about healthy eating and well-being across North America is stimulating the demand for diabetic food products in the region. Rising diabetic population and increasing consumer awareness about the health issues associated with diabetes is stimulating the demand for diabetic food products globally.

Changing consumer perceptions about low calorie food products are also increasing the popularity of diabetic food products, which in turn is having a positive impact on this market across Europe. The aetiology of diabetes is multifactorial and includes environmental influences such as obesity, steady urban migration and genetic factors. In addition, rising standard of living and changing lifestyle are contributing to the growing prevalence of diabetes across Asia Pacific. Furthermore, it has been observed that the increasing disposable income and growing health awareness are fueling the demand for diabetic food products globally.

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