Customer Segmentation in UK Insurance: Evolving Landscapes

Standard demographic analysis often fails to reveal sufficiently deep insight into consumer behavior and the motivations behind it. We have produced an attitudinally based segmentation of the consumer market, and have used this to examine the market for key financial products and services. Here we focus on those falling into the Evolving Landscapes category, and explore the character traits of these individuals. There are two ways in which Evolving Landscapes individuals can be defined and how their approach to financial products and services can be analyzed: those who are particularly excited by the future, and those whose purchasing habits are constantly changing.

Key Findings
50% of consumers fit into the Evolving Landscapes category, indicating that many remain optimistic about the future and are keen to use new products and services.
40% of consumers are caught between old and new purchasing habits.
Evolving Landscapes consumers prefer to buy direct.

Browse the complete report @ http://www.orbisresearch.com/reports/index/customer-segmentation-in-uk-insurance-evolving-landscapes .

Summary
Financial services is evolving, and the launch of new products most of which are technology-based is becoming ever-more frequent. While insurance is steeped in tradition, the industry is beginning to change and evolve which will be necessary to appeal to Evolving Landscapes consumers, many of whom see no room for traditional businesses in the future.

Reasons To Buy
Inform your strategy with knowledge of the key trends and sub-trends that influence insurance consumption habits and develop a competitive advantage around consumer behavior trends.
Understand the importance of being led by the consumer in the financial services market and define your strategies with insight based on what your customers really want.
Align your marketing strategies with the crucial trends influencing how consumers behave.

Request a sample @ http://www.orbisresearch.com/contacts/request-sample/205864 .

Companies Mentioned:
Silver Arrow Systems
Insure A Thing
PNB MetLife
Sharenjoy
Lemonade
Axieme

Table of Content:
Evolving Landscapes: Characteristics
Evolving Landscapes and Insurance Customers
Servicing Evolving Landscapes: Case Studies

About Us:
Orbis Research (orbisresearch.com) is a single point aid for all your market research requirements. We have vast database of reports from the leading publishers and authors across the globe. We specialize in delivering customised reports as per the requirements of our clients. We have complete information about our publishers and hence are sure about the accuracy of the industries and verticals of their specialisation. This helps our clients to map their needs and we produce the perfect required market research study for our clients.

4144N Central Expressway, Suite 600

This release was published on openPR.