Emerging U.S. Rent-To-Own Industry Grows More Vital by 2019

Scope of the Report
The report titled “The U.S. Rent-To-Own (RTO) Market: Trends & Opportunities (2014-2019)” provides an in-depth analysis of the US rent-to-own market with detailed analysis of market sizing and growth, market share and economic impact of the industry. The U.S. rent-to-own market is highly fragmented with a large number of small companies holding one-third of the market share. The U.S. rent-to-own market has low penetration rate, presenting big growth opportunities for the small players. Detailed rent-to-own consumer behavior analysis has been presented in this report.

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The report also assesses the key opportunities in the market and outlines the factors that are and will be driving the growth of the rent-to-own industry. Growth of the overall U.S. rent-to-own industry has also been forecasted for the period 2014-2019, taking into consideration the previous growth patterns, the growth drivers and the current and future trends. Competition in The U.S. rent-to-own market is stiff and dominated by the big players like Rent-A-Center and Aaron’s Inc. Further, key players of the U.S. rent-to-own industry like Rent-A-Center, Aaron’s Inc. and Easyhome Limited are also profiled with their financial information and respective business strategies.

Company Coverage
Rent-A-Center
Aaron’s Inc.
Easyhome Limited

Executive Summary
The rent-to-own (RTO) industry concept was introduced in the 1960’s and now RTO has grown into an important sector of the retailing industry. Rent-to-own business offer the facility of long-term leasing to consumers for using goods such as furniture, appliances and various electronic products. The rent-to-own industry has grown over 8,600 stores in the U.S., annually providing service to over four million consumers.

The core of the RTO arrangement is consumers gain instant access to new or used merchandise - most commonly appliances, electronics or furniture-with neither a credit check nor down payment in exchange for a number of fixed rental payments due either weekly, biweekly, or monthly. A consumer who respects the terms of the contract and pays all rents before acquiring the good leased, generally pays, in total, twice even three times the actual value of the good. Low Income population group because of the low disposable income are expected to rely on the rent-to-own business activities. And the needs of the low-income population will be met by the increased penetration and transparency of the rent-to-own market.

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The high growth in online penetration is attributed to the proliferation of virtual rent-to-own business activity. As suppliers look for more efficient means of distribution, their participation in the virtual rent-to-own market has increased. With Aaron’s largest investment to date in 2014, which it paid for Progressive Financials, a leading virtual RTO provider, the virtual rent to own market has certainly got a new fillip. Progressive is not the only virtual rent-to-own provider, as Rent-A-Center created Acceptance NOW in 2010.

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Some points from TOC:
1. Executive Summary

2. Introduction: Rent-to-Own (RTO) Market
2.1 Transaction Structure
2.2 Consumer Protections
2.3 Advantages
2.4 Disadvantages

3. The U.S. Rent-to-Own Market: An Analysis
3.1 The U.S. Rent-to-Own Market: Sizing and Growth
3.2 The U.S. Rent-to-Own Market Share Analysis

4. Consumer Behavior Analysis: U.S. Rent-to-Own Industry

5. Market Dynamics: U.S. Rent-to-Own Industry
5.1 Rent-to-Own Market: Growth Drivers
5.1.1 Income Disparity
5.1.2 Increasing Degree of Urbanization
5.1.3 Increasing Internet Penetration
5.1.4 Speed of Technological Changes
5.1.5 Recovering GDP
5.2 Rent-to-Own Market: Challenges
5.2.1 Pricing Pressure
5.2.2 Regulatory Risks
5.2.3 High Competition Threat
5.2.4 Lower Industry Profitability
5.3 Rent-to-Own Market: Market Trends
5.3.1 Blooming Tires and Wheels Product Category
5.3.2 Brick and Mortar Rent-to-Own Market Gaining Popularity
5.3.3 Increase in Online Rent-to-Own Market

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