Press release
Party Color House and Gemar USA to Showcase Over 5,000 Party and Balloon Products at ASD Market Week 2027
Expanded Valentine's Day & Interactive Foil Collections
Miami, FL USA.
Party Color House, the official U.S. partner for Gemar Balloons and PartyDeco, today announced its official showcase at ASD Market Week, taking place March 2-4, 2027, at the Las Vegas Convention Center.
Bringing a catalog of over 5,000 high-margin wholesale SKUs, Party Color House will offer shop owners, distributors, and e-commerce buyers a one-stop sourcing destination for premium European party decor, coordinated tableware, and industry-leading Gemar latex and foil balloons.
π Expanded Valentine's Day & Interactive Foil Collections
Leading the showcase is an expanded lineup of novelty foil balloon concepts crafted to capture high retail margins and drive seasonal impulse purchases:
Interactive & Standing Foils: Featuring giant standing "walking" character balloons and customizable foils designed for handwritten customer messages.
Dimensional Valentine Sets: Multi-piece letter sets, romantic heart padlocks with separate keys, and cascading heart-tail vertical accents built for high-impact window displays.
Character & Sentiment Foils: Dimension-rich teddy bear pairings, plush bow accents, and classic heart shapes in metallic and matte finishes.
πΈ Bright Spring, Tutti Frutti & Safari Lineups
To meet rising demand for 2027 spring and summer events, Party Color House will debut comprehensive, color-coordinated party collections that pair balloon art with matching tableware, banners, and accessories:
Spring & Tutti Frutti: Joyful pastel and vibrant fruit-themed color palettes featuring pineapple tableware, striped partyware, and pastel balloon mixes ideal for outdoor celebrations.
Safari Collection: Natural earth tones, adorable animal characters (giraffes, meerkats, monkeys), and jungle greenery foliage tableware for kids' birthday setups.
Glam Safari Collection: High-end, trend-forward animal prints (cheetah, giraffe, zebra) combined with metallic gold accents for modern luxury celebrations.
πΌ Executive Insights & Show Incentives
"At ASD Market Week, buyers are looking for comprehensive merchandise programs that simplify purchasing while maximizing retail margins," said Piero Bove, U.S. Director for Party Color House. "By combining Gemar's Italian-made latex with PartyDeco's coordinated tableware and foil collections, we offer retailers a complete turnkey solution of over 5,000 SKUs designed to sell fast and elevate in-store displays."
Visitors to the booth will gain access to exclusive show-only ordering incentives, merchandising cross-sell kits, and live product demonstrations showcasing how to bundle party tableware with balloon accents for maximum basket size.
To learn more about distribution opportunities, visit: https://partycolorhouse.com/registration/
www.partycolorhouse.com
14001 NW 112th Ave, Suite #14, Hialeah Gardens, FL 33018
Wholesale Inquiries: Anyeri Sequeira - Wholesale Sales Rep
anyeri@gemarusa.com | +1 786-773-5863
About Party Color House
Party Color House is the official U.S. distributor for Gemar Balloons and PartyDeco, supplying retail shops, national distributors, and online sellers with coordinated balloon and party supply solutions. Dedicated to delivering European quality and design across North America, Party Color House supports partners with high-margin inventory, fast shipping from its Miami hub, and retail-ready merchandising solutions.
About Gemar Balloons
Founded in Italy, Gemar Balloons is one of the world's leading manufacturers of premium latex balloons. With over 120 years of craftsmanship, Gemar combines innovation, vibrant color consistency, and sustainability to empower decorators and retailers globally.
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