Indonesia Sportswear Market Size to Hit USD 3,626.4 Million by 2034 | With a 3.43% CAGR

IMARC Group, a leading global market research and management consulting firm, has published its latest market intelligence report on the Indonesia Sportswear Market. The Indonesia sportswear market size reached USD 2,653.0 Million in 2025 and is projected to reach USD 3,626.4 Million by 2034, exhibiting a CAGR of 3.43% during 2026-2034. Growth is being driven by increasing fitness awareness, rising urbanization and the growing influence of athleisure fashion, alongside expanding middle-class incomes and wider digital retail access.

Sportswear has moved from the gym and the pitch into everyday Indonesian wardrobes, spanning performance shoes and clothing for running, football, futsal, cycling and fitness as well as athleisure for daily wear. Indonesia's young population, with a median age of under 30 years, is adopting image-conscious and active lifestyles influenced by pop culture, sports idols and social media, and often chooses branded sportswear as a signifier of personal identity. At the same time, government investment in sports development and facilities, the expansion of malls and flagship brand stores, and online platforms that make products easy to find are widening access. Combined with intense competition between international and domestic brands, these forces are reshaping the competitive landscape across Java, Sumatra, Kalimantan, Sulawesi and beyond.

Indonesia Sportswear Market at a Glance:

● Market Size (2025): USD 2,653.0 Million
● Market Forecast (2034): USD 3,626.4 Million
● Growth Rate (2026-2034): CAGR of 3.43%
● Base Year: 2025 | Historical Period: 2020-2025 | Forecast Period: 2026-2034

How AI is Reshaping the Future of the Indonesia Sportswear Market

● AI Coaching and the Running Boom: Strava's Year in Sport 2025 report highlighted AI as a new training tool, led by Athlete Intelligence and Runna's Workout Insights, as new clubs on the platform grew nearly fourfold to close to 1 million. More than half of Gen Z users plan to use Strava more often in 2026, and the app added Bahasa Indonesia support to reach younger Indonesian athletes.

● Conversational AI for Training Analysis: In July 2026, Strava announced an AI assistant integration that lets users connect their accounts and analyze their training history in everyday language, alongside expanded integrations with Runna and an Events tab that surfaces local races and club activities. Tools of this kind keep consumers engaged in training and, in turn, in performance footwear and apparel.

● AI Personalization in Fashion E-Commerce: In March 2026, Zalora Indonesia said it was developing AI-based algorithms that adjust the site display to each user's browsing behavior and shopping history, while running its Got You Looking campaign with exclusive launches such as the Adidas Gazelle, showing how AI-led discovery is reaching sportswear and sneaker shoppers.

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Indonesia Sportswear Market Trends and Drivers:

Demand for sportswear in Indonesia is being underpinned by youth-centric demographics and lifestyle shifts. Younger Indonesians place great importance on self-expression, and participation in school athletic programs, neighborhood sports events and youth activities such as skateboarding, futsal and cycling has grown significantly, creating stable demand for trendy, functional and comfortable clothing. Brands are responding with youth-focused campaigns, social media influencer partnerships and product lines tailored to young consumers.

The region's structural differentiator is the combination of government-led sports development and a strong running and fitness culture. Investments in grassroots programs, stadiums, training facilities and national athletes, events such as the National Sports Week (PON), and government campaigns promoting physical activity in schools, workplaces and communities are building a culture of daily movement. Running clubs and mass-participation events are an increasingly visible part of urban life, with Jakarta Running Festival 2025 held on 26 October 2025 and Merdeka Run 2026 drawing more than 10,000 registered runners.

A third driver is the expansion of offline retail and experiential brand spaces alongside online channels. Leading global and local brands are opening flagship outlets, concept stores and pop-up experiences in major cities and emerging urban centers, offering personalized service, product customization and trial zones, while shopping malls remain central to Indonesia's retail culture. In March 2025, Frasers Group strengthened its partnership with MAP Active to roll out Sports Direct stores in Indonesia and Southeast Asia, a dynamic that is set to intensify over the coming decade.

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Government Schemes and Policy Initiatives Driving Demand:

● Government-Led Sports Development: Ongoing government investment in national sports development and athletic infrastructure, including grassroots programs, new stadiums and training facilities, support for national athletes and events such as the National Sports Week (PON), is building participation across age groups and regions and indirectly promoting sportswear adoption.

● Ministry of Industry Support for the Sportswear Sector: Speaking at the Indonesia Sport and Active Wear (ISAW) and Cosmetic Day 2026 on 3 August 2026, Deputy Minister of Industry Faisol Riza said the sport and activewear sector shows promising prospects and noted that sports equipment exports rose 12 percent, from USD 274.4 million to USD 306.3 million.

● Supportive Sports Industry Regulations: Indonesian media have reported that the government is drafting supportive regulations to spur growth of the national sports industry, and it has been partnering internationally to strengthen sports industry capabilities.

● Indonesia-Canada Comprehensive Economic Partnership Agreement: Signed in Jakarta in December 2024 and scheduled to take effect in 2026, the agreement will see Canada liberalize 90.5% of its tariffs on Indonesian goods, covering trade valued at USD 1.4 billion, with footwear and garments among key Indonesian exports.

● National Digital Economy and AI Agenda: Indonesia's digital economy is approaching USD 100 Billion according to the Coordinating Minister for Economic Affairs, with 15,000 AI-ready talents being prepared in 2026, supporting the e-commerce platforms through which sportswear is increasingly sold.

Indonesia Sportswear Market Industry Segmentation:

The report has segmented the market into the following categories:

Breakup By Product:

● Shoes
● Clothes

The report provides a detailed breakup and analysis of the market by product, covering shoes and clothes, with specialized athletic apparel and gear being purchased for both performance and daily use.

Breakup By Distribution Channel:

● Online Stores
● Retail Stores

The report provides a detailed breakup and analysis of the market by distribution channel, covering online stores and retail stores. Despite the growth of online retail, physical stores and immersive brand spaces remain important, as shopping malls are central to Indonesia's retail culture.

Breakup By End User:

● Men
● Women
● Kids

The report provides a detailed breakup and analysis of the market by end user, covering men, women and kids, with school athletic programs and youth sports activities supporting demand for kids' and young consumers' sportswear.

Breakup By Region:

● Java
● Sumatra
● Kalimantan
● Sulawesi
● Others

The report provides a comprehensive analysis of all the major regional markets, covering Java, Sumatra, Kalimantan, Sulawesi and Others, with regional athletic tournaments and expanding urban retail encouraging participation across regions.

Competitive Landscape:

The report provides a comprehensive analysis of the competitive landscape in the Indonesia sportswear market, covering market structure, key player positioning, top winning strategies, a competitive dashboard and a company evaluation quadrant. Detailed profiles of all major companies are also included. Both international and domestic brands are competing actively through youth-focused marketing, influencer partnerships, national team and club sponsorships, flagship stores and expanding online reach.

What Does The Full Report Cover?

● Historical, current, and forecast market size for the Indonesia sportswear market from 2020 to 2034

● Market breakup by product, distribution channel, end user, and region

● Regional analysis covering Java, Sumatra, Kalimantan, Sulawesi, and Others

● Key market drivers, challenges, and opportunities, along with the value chain of the market

● Porter's Five Forces analysis assessing new entrants, competitive rivalry,
supplier power, buyer power, and the threat of substitution

● Competitive landscape, market structure, key player positioning, top winning
strategies, and company evaluation quadrant

● Detailed profiles of major companies operating in the Indonesia sportswear market

Recent News and Developments in the Indonesia Sportswear Market

● March 2025: Frasers Group strengthened its partnership with MAP Active, a subsidiary of Indonesian lifestyle group PT Mitra Adiperkasa Tbk, to launch flagship Sports Direct outlets across India and Southeast Asia. The expanded collaboration will deepen Sports Direct's presence in Indonesia and extend into five additional markets, with a long-term plan of more than 350 stores across the region.

● October 2025: Jakarta Running Festival 2025 was held on 26 October 2025, with Jakarta's governor joining the run, as Strava's year-end trends noted the rise of AI training tools and the near-fourfold growth of clubs on its platform.

● March 2026: Spanish sportswear brand Kelme replaced local brand Erspo as supplier of Indonesia's national football team kits, launching new 2026 home and away shirts on 12 March 2026, with a third kit released in September for the 2026 FIFA ASEAN Cup.

● August 2026: At the opening of Indonesia Sport and Active Wear (ISAW) and Cosmetic Day 2026 in Jakarta on 3 August, Deputy Minister of Industry Faisol Riza expressed optimism for continued growth of the national sportswear market, citing a 12 percent rise in sports equipment exports to USD 306.3 million.

● August 2026: Indonesia prepared to hold Merdeka Run 2026, with more than 10,000 runners signed in as of 28 August, underlining the scale of the country's mass-participation running scene.

Note: If you require specific details, data, or insights that are not currently included in the scope of this report, we are happy to accommodate your request. As part of our customization service, we will gather and provide the additional information you need, tailored to your specific requirements. Please let us know your exact needs, and we will ensure the report is updated accordingly to meet your expectations.

Key Questions This Report Answers

● How big is the Indonesia sportswear market and what is its growth outlook through 2034?

● What are the key growth drivers, challenges, and opportunities in the Indonesia sportswear market?

● How do shoes and clothes compare as product segments?

● How do online stores and retail stores shape sportswear distribution?

● How do men, women, and kids contribute to sportswear demand?

● How do Java, Sumatra, Kalimantan, Sulawesi, and Others compare as regional markets?

● Who are the key players in the Indonesia sportswear market, and how is the competitive landscape evolving?

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This release was published on openPR.