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CAYIN Digital Signage Bridges the Communication Gap Between Exhibition Halls at COMPUTEX TAIPEI 2008

06-10-2008 05:37 PM CET | IT, New Media & Software

Press release from: CAYIN Technology Co., Ltd.

Visitors and journalists were watching the live opening ceremony of COMPUTEX TAIPEI 2008 from the screen, powered by CAYIN's digital signage system

Visitors and journalists were watching the live opening ceremony of COMPUTEX TAIPEI 2008 from the screen, powered by CAYIN's digital signage system

CAYIN Technology, the professional supplier of digital signage solutions, sponsored Taiwan External Trade Development Council (TAITRA), the organizer of COMPUTEX TAIPEI 20008, which was held from June 3 to June 7 in Taiwan, in presenting a full-scale digital signage system to convey exhibition information between three major exhibition sites.

COMPUTEX TAIPEI is the second largest information technology (IT) exhibition worldwide, following CeBIT in Germany. In addition to the original exhibition halls, COMPUTEX TAIPEI 2008 expanded its scale to the brand-new TWTC Nangang Exhibition Hall, one of the largest exhibition venues in Asia. These exhibition halls are located in two different areas, which are separated from each other by a twenty-minute journey. Therefore, it is a crucial issue for the exhibition organizer to broadcast information instantly to all visitors and exhibitors in different halls.

In this year, TAITRA especially offered the digital signage sponsorship to CAYIN Technology and deployed a system of 15 digital signage at the main entrances and selected areas, including press centers and VVIP lounges, in the main exhibition halls of Taipei World Trade Center (TWTC) and the new Nangang Exhibition Hall. This project marks the milestone for a complete display of networked digital signage to broadcast featured exhibition activities simultaneously at three exhibition sites in Taiwan for the first time.

The opening ceremony, one of the important activities of COMPUTEX TAIPEI 2008, was held in the new Nangang Exhibition Hall and the organizer especially invited President Ma to address in the opening ceremony. The whole ceremony was witnessed not only by the press and visitors in the Nangang Exhibition Hall, but also live broadcasted to screens powered by CAYIN’s digital signage system in TWTC Hall 1, so that everyone could get involved in the exhibition.

In addition to the live broadcast of the opening ceremony, digital signage screens also reminded visitors of official announcements and useful services, such as free shuttle buses at COMPUTEX. Furthermore, the signage located at different spots also served as an efficient promotional platform, informing and guiding visitors to featured activities and meetings faster and more easily.

Under CAYIN’s integral plan, each of the digital signage displays deployed was equipped with an SMP player, and all of the players were linked through the Internet and centrally managed by a CMS server. The CMS server controlled the content of each player and assigned the right messages to the right player at the right time. As the developer of the system, CAYIN was able to monitor the status of each player instantaneously by its Super Monitor to ensure the successful operation of this project.

In addition to CAYIN’s digital signage system, co-sponsors of this project included Chi Lin and Modernsolid, which respectively provided LCD screens and mounting solutions to complete the full-scale digital signage system. This joint effort boosted the presence of the three companies in the digital signage industry, both locally and globally.

Cayin Technology Co., Ltd.
8F-2, No.577, Linsen N. Road, Taipei 104, Taiwan, R.O.C.
TEL: +886-2-2595 1005
FAX: +886-2-2595 1050
Contact: Cindy Lai

CAYIN Technology offers a complete portfolio of appliance-based digital signage solutions, including media players, servers, and software, for various commercial applications, such as education, transportation, retail, hospitality, corporate use, and financial and public institutions. CAYIN is dedicated to being a reliable partner to its clients worldwide, and has successfully set up various application references globally. In order to best facilitate the deployment of CAYIN products, the Company also provides tailored services to satisfy the ascending market demand for almost limitless applications.

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