Press release
RackZone Wins B2B eCommerce Website of the Year
RackZone received the award at the 2026 Irish eCommerce Awards in Dublin, an annual event celebrating excellence and innovation across Ireland's ecommerce industry.
The B2B eCommerce Website of the Year category recognises businesses delivering an outstanding ecommerce experience for business customers, including how effectively their websites meet customer needs and contribute to commercial performance.
For RackZone, the award follows continued investment in transforming the way businesses research, configure and purchase shelving, pallet racking and workplace storage products online.
Making Complex B2B Purchases Easier Online
RackZone supplies shelving (https://www.rackzone.ie/collections/shelving), pallet racking, material handling equipment, lockers and workplace storage solutions to businesses throughout Ireland.
Purchasing these types of products online can be more complicated than a typical ecommerce transaction. Customers often need to consider dimensions, weight capacities, quantities, configurations and compatibility between individual components before placing an order.
RackZone has focused its ecommerce development on removing as much of that complexity as possible.
Following its move from Magento 2 to Shopify in February 2026, the company has continued to develop its website around the questions and challenges customers encounter during the purchasing process.
This includes providing clearer stock and delivery
information while developing interactive tools that allow customers to plan and configure products around their individual requirements.
Technology Designed Around Customer Needs
A major part of RackZone's ecommerce strategy has been using technology to help customers make more informed purchasing decisions without always needing to speak to a member of the sales team.
Its Pallet Racking Configurator, for example, allows customers to create a racking system based on their requirements, adjust elements including bay dimensions and beam levels and review the resulting configuration before purchasing or requesting further advice.
RackZone has developed similar tools across other areas of the business, including longspan shelving, office layouts, flooring and modular workstations.
The company has also simplified how customers purchase shelving systems online.
Rather than requiring customers to navigate multiple individual products to build a complete shelving run, improvements to the buying journey make it easier to select compatible starter and extension bays together.
The focus is straightforward: identify the questions customers regularly ask before purchasing and find ways for the website to answer them.
Stronger Search and Product Discovery
RackZone has also invested in making its extensive product range easier to discover online.
The company has improved the structure and content of key product categories around the terminology customers use when searching for storage products, rather than relying solely on technical or industry terminology.
This approach has helped RackZone increase its visibility across competitive search categories in Ireland.
The business has achieved the number one organic Google Ireland position for the highly competitive search term "shelving", competing for visibility alongside some of the largest retailers operating in the market.
Greater search visibility works alongside improvements to the website itself, helping customers move more easily from researching a storage requirement to finding the right product and completing their purchase.
The Changing Face of B2B eCommerce
RackZone's award reflects a wider shift in expectations surrounding B2B ecommerce.
Business customers increasingly expect the convenience they experience when shopping online as consumers, even when purchasing significantly more technical products.
For specialist B2B retailers, that creates a different challenge.
The products themselves cannot always be simplified, but the process of understanding and purchasing them can be.
RackZone's approach has been to bring more information, configuration and decision-making tools directly into the ecommerce experience while retaining access to specialist advice for customers who need additional support.
The result is a website capable of serving customers who want to complete their entire purchase online alongside those who require a more consultative buying journey.
Recognition for RackZone's Continued Digital Investment
Winning B2B eCommerce Website of the Year at the 2026 Irish eCommerce Awards marks an important milestone in RackZone's continued development as an ecommerce business.
From improving how complex shelving systems are configured to helping customers understand availability and find the right products through search, the company's digital strategy has remained focused on solving practical purchasing challenges.
The award recognises that continued investment and RackZone's work to demonstrate what is possible when specialist B2B products are supported by an ecommerce experience built around the needs of the customer.
About RackZone
RackZone (https://www.rackzone.ie/) is an Irish supplier of shelving, pallet racking, material handling equipment and storage solutions for businesses and consumers. Based in Ballinasloe, Co. Galway, RackZone supplies customers throughout Ireland through its ecommerce website, RackZone.ie.
Company Details
Name: RackZone
Address: Ballinasloe, Co. Galway, Ireland
Email: info@rackzone.ie
Website: https://www.rackzone.ie/
491, 85 Dunstall Hill, Wolverhampton WV6 0SP, UK
I am a guest posting and link-building professional, helping businesses enhance their online visibility through high-quality backlinks. My services are designed to improve search rankings, drive targeted traffic, and support consistent sales growth.
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