B&B HOTELS CNE and SportFinder Become Strategic Partners

B&B HOTELS Central & Northern Europe (CNE) and SportFinder are entering into a strategic partnership.

St. Gallen/Hochheim am Main, October 2, 2026 - Going forward, relevant hotel offers from B&B HOTELS will be integrated directly into SportFinder.com's digital platform. Anyone searching the platform for a sporting event, training camp, or sports trip will also receive a recommendation for suitable lodging in the area.

"With B&B HOTELS CNE, we are gaining a partner that perfectly aligns with our vision, as travel and lodging are a central part of the activities for many athletes, clubs, and event organizers. Together, we're creating real added value for our sports ecosystem," says Florian Kurz, co-founder and chairman of the board of directors at SportFinder, a service of ACC Camps & Communities AG.

"Through SportFinder.com, we reach people at the exact moment they're planning a competition, a tournament, a training camp, or a sports trip. For us, the partnership therefore offers the opportunity to make suitable lodging options visible precisely where a specific need arises," says Maximilian Abele, Director of Brand at B&B HOTELS CNE.

Added Value for Users and Guests

For users, the collaboration simplifies planning around sports activities. In the future, sports activities and accommodations can be combined in one place, rather than having to search for both components of a trip separately. Florian Kurz: "Sports activities are planned digitally today. People seek inspiration and look for personalized offers based on their own interests. Users want personalized, interest-based, and localized offers. At the same time, search behavior in the digital customer journey is shifting from 'Where do I want to go?' to 'What do I want to do?'

"Sports bring people together, and that is precisely part of our corporate philosophy. Furthermore, this step allows us to expand our strong sports network," says Maximilan Abele. Since the beginning of the year, Germany's largest hotel brand has been an official partner of the German Olympic Sports Confederation (DOSB), as well as the two Bundesliga soccer clubs 1. FSV Mainz 05 and FC Augsburg. With SportFinder.com, a digital partner is now joining the ranks.

About SportFinder

SportFinder is the new digital marketplace for sports experiences, sports travel, and events. Using an aggregator approach, SportFinder connects stakeholders in the sports market and creates a one-stop shop for all sports. It caters to both active and casual sports enthusiasts--from professionals to recreational athletes and fans.

The goal is to expand reach for providers, increase the visibility of their offerings, and tap into the potential of sports-related demand. SportFinder aggregates this demand and ensures that offerings appear where they are sought: regionally, nationally, and internationally.

SportFinder creates a platform with entirely new opportunities for providers and organizers in tourism, sports, and leisure. A marketplace that breaks down silo mentality and creates a true sports ecosystem. For more information, visit: www.sportfinder.com

ABOUT B&B HOTELS

B&B HOTELS Central & Northern Europe (CNE) is Germany's largest hotel brand. It comprises nearly 290 hotels in Germany, Austria, Poland, the Czech Republic, Liechtenstein, Denmark, and the Netherlands. Arno Schwalie is the Chief Executive Officer of B&B HOTELS CNE. B&B HOTELS Central & Northern Europe is a subsidiary of B&B HOTELS, a dynamically growing, international hotel group in the economy segment. Founded in Brest in 1990, it now operates a network of more than 940 hotels in 19 countries. B&B HOTELS' mission is to offer guests comfort and quality at the best value for money. The group is committed to its corporate responsibility across all three dimensions of sustainability, sees itself as a corporate citizen, and is dedicated to social causes. Goldman Sachs has been the majority shareholder of B&B HOTELS since 2019.

Learn more about B&B HOTELS at: www.hotel-bb.com/de

SportFinder
Brunneggstr. 9 Postfach 519
9001 St. Gallen
Schweiz

https://www.sportfinder.com/

Team SportFinder

partner@sportfinder.com

SportFinder is the new digital marketplace for sports experiences, sports travel, and events. Using an aggregator approach, SportFinder connects stakeholders in the sports market and creates a one-stop shop for all sports. It caters to both active and casual sports enthusiasts: from professionals to recreational athletes and fans.

The goal is to expand reach for providers, increase the visibility of their offerings, and tap into the potential of sports-related demand. SportFinder aggregates this demand and ensures that offerings appear where they are sought: regionally, nationally, and internationally.

SportFinder creates a platform with entirely new opportunities for providers and organizers in the tourism, sports, and leisure sectors. A marketplace that breaks down silos and creates a true sports ecosystem. For more information, visit: www.sportfinder.com

This release was published on openPR.