Published case tracks 3,103% organic growth for one therapy practice

SERPreach reviews healthcare SEO cases led by YourPortal Marketing's reported 3,103% organic-user growth for a therapy practice, with a chiropractic case adding call-growth data.
MELBOURNE, AUSTRALIA - September 29, 2026 - SERPreach today released a healthcare SEO performance report led by YourPortal Marketing's case showing 3,103% growth in organic users for a Chicago therapy practice. A second case from Hoopless, reporting more than twice as many calls for a Columbus chiropractic practice after eight months, extends the measurement view from visibility to patient enquiries.

Key Findings

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YourPortal Marketing reports 3,103% growth in organic users for a Chicago therapy practice. Source: YourPortal Marketing, Chicago therapy-practice SEO case study [https://yourportalonline.com/case-studies/best-therapies-seo/]. SERPreach's full analysis of the therapy-practice result [https://serpreach.com/seo-and-linkbuilding-for-therapists/] provides the detailed breakdown.

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The same vendor case reports 2,670% growth in new users and 973% growth in direct traffic. These metrics describe different channels and visitor groups and should not be added together. [Source: YourPortal Marketing, Chicago therapy-practice SEO case study]

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Hoopless reports an increase of more than 100% in phone calls for a Columbus chiropractic practice after eight months. The vendor's selected case does not establish a typical result for chiropractors. Source: Hoopless, Columbus chiropractic SEO case study [https://hoopless.com/case-studies/chiropractor-seo/]

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Neither case isolates search work from every other possible influence, such as a low starting baseline, brand activity, seasonality, website changes or local demand. [Source: SERPreach interpretation of the published case designs]

Translate Traffic Growth Into Patient Demand

The therapy case's 3,103% increase puts the scale of the reported result in concrete terms: the ending value is 32.03 times the starting value. The absolute number of users added still depends on the undisclosed baseline, and small starting values can create large percentage changes. Direct traffic also cannot automatically be credited to organic search because analytics may classify visits as direct when referrer information is missing.

"Healthcare marketers should ask for the baseline and the appointment data before treating a traffic percentage as a business result," said Sabahat Ali, founder of SERPreach. "Users, calls, booked appointments and attended appointments are separate stages, and each deserves its own count."

The cases also cover different services and patient journeys. A therapy practice and a chiropractic practice [https://serpreach.com/linkbuilding-for-chiropractors/] may differ in geography, urgency, insurance arrangements, appointment availability and how prospective patients choose a provider. Those differences make a cross-practice ranking of SEO performance inappropriate.

A more useful measurement framework would track nonbrand search visibility, calls and forms, qualified appointment requests, booked appointments and attendance. Practices should document attribution windows and protect patient privacy. Marketing analytics should avoid collecting unnecessary health details, and published cases should use client results only with documented permission.

SERPreach provides further background in its guide to link building for dentists [https://serpreach.com/link-building-for-dentists/].

Methodology

SERPreach reviewed selected, vendor-published cases from YourPortal Marketing and Hoopless and recalculated the meaning of the reported growth rate. It did not audit analytics, patient records or attribution. The two cases are presented separately and do not establish healthcare-sector performance.

About SERPreach

SERPreach is the SEO and link-building practice of Outreach Solutions Pty Ltd, an Australian company launched in 2021. It provides outreach-based link building for brands and agencies, including niche edits, link insertions and guest posting on third-party publishers. The practice is led by founder Sabahat Ali, who has worked in SEO since 2009 and has served more than 668 clients over his career. Its mission is to earn editorial placements on sites with real audiences and verifiable traffic, and to publish research on how search and AI citations actually behave. For more information, visit https://serpreach.com.

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