openPR Logo
Press release

M. Loring Communications Client Nick Loren Set to Have State of the Art Record Release Party

06-06-2008 03:18 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: MLC PR

/ PR Agency: MLC PR
M. Loring Communications

M. Loring Communications

New York, NY (June 5, 2008)- In support of Nick Loren's "Forever Be Cool" debut album release party in New York City, Friday June 6, 2008, Jennifer Lyneis, M. Loring Communications' VP of Record Promotion, has developed an innovative method for event brand marketing. This fresh new approach offers event sponsors more than just a logo on a step and repeat, it successfully provides "in your face" brand marketing where brands actually become part of the event experience. Lyneis has teamed up with Cisco and NEC Display to offer corporate sponsors an onsite visual media platform, creating a very engaging promotional experience. NEC Display screens will be set up throughout the venue and on the red carpet. Live video camera feeds from inside the venue, in addition to event information and sponsor messages, will keep attendees updated on all the action.

The elite state-of-the-art album release party is presented by Loren's label Clearcut Entertainment and Lyneis' charity, the Sunrock Music Foundation. The Sunrock Music Foundation's goal is to help the progression of the independent music artist, while raising money to donate to schools across the nation.

The event sponsors are:

Cisco - platinum sponsor
Kimberly Hotel
NEC Display
Nikki Midtown
Tigi Mens Exclusive Hairline
V3 Imaging

Platinum sponsor Cisco was pleased to support M. Loring Communications and Nick Loren at his album release party. By using Cisco Digital Signage and IP video solutions in conjunction with NEC Display, M. Loring Communications is able to provide Loren and his sponsors a compelling integrated media presentation for his guests. Michael Jeye, Operation Director for Cisco's Web Service Experience Provider segment said, "We are pleased to show the media industry the power of Cisco Digital Signage in this setting. Cisco's platforms are ideally suited for the delivery and display of rich content including multimedia and video; all using an IP network as the platform. This is an example of where the media industry is headed, creating value for advertisers by leveraging digital signage networks on a localized basis." Catch updates on all the action on Cisco's blog in the Consumer Experience section -

Nick Loren's debut album "Forever be Cool" is spinning on the airwaves across the country and available in Best Buy stores. To learn more about M. Loring Communications, please visit: To learn more how to get involved with the Sunrock Foundation, visit and to check out music artist Nick Loren, please visit

For media inquiries on M. Loring Communications or Jennifer Lyneis, please contact MLC PR at or 818-706-8080.

Mona Loring
M. Loring Communications
30423 Canwood St. Ste 240
Agoura Hills, CA 91301

M. Loring Communications (AKA MLC) is a full service music firm specializing in radio promotion, music licensing and corporate sponsorship acquirement, artist development and consulting services. M. Loring Communications houses sister corporation, MLC PR, a boutique PR firm specializing in music publicity yet also supporting talent, lifestyle and literary divisions. Although the two are within the same umbrella corporation, they are separate entities.

The origin of M. Loring Communications traces back to when president, Mona Loring, first started the firm for her public relations business practice. The company originally started as a small literary and lifestyle PR firm, then ultimately relinquished its position when sister corporation, MLC PR started to develop significant roots in the entertainment industry. Although Mona Loring had plans for the company, developments for M. Loring Communications were temporarily placed on the backburner until early 2008 when Loring reached out to nationally renowned radio promoter, Jennifer Lyneis regarding a ground-breaking initiative.

Subsequent to the fundamental stages of Loring’s impressive public relations career, her innate knowledge of the music industry led to her contribution with artist development, taking on responsibilities such as management, marketing, and consulting. Combining Loring’s extraordinary qualities with the vast experience and knowledge of radio promotion, music licensing and corporate sponsorship of radio promoter Jennifer Lyneis, the duo knew they had come up with something innovative to offer today’s ever-changing music industry.

Now, MLC’s strategy is to offer unsigned artists and major and independent labels promotional and developmental services. MLC plans on breaking new artists, crossing underground artists into mainstream acts and taking major hitters to brand new heights. Through the various services available, music industry professionals can rest assured that MLC will provide everything they have ever needed in a promotional music service firm. There will be no need to look elsewhere as everything will be available in one place with the consistent top-notch integrity and service MLC has been known to provide.

This release was published on openPR.

Permanent link to this press release:

Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release M. Loring Communications Client Nick Loren Set to Have State of the Art Record Release Party here

News-ID: 46406 • Views: 1917

More Releases from MLC PR

Marina Tseva Cast in SYFY's Lost Girl
Marina Tseva, has been cast in SYFY's hit supernatural drama "Lost Girl," where she will be playing a role in a flashback with the main character, 'Bo.' Created by Michelle Lovretta and produced by Jay Firestone and Prodigy Pictures Inc., in association with Shaw Media; "Lost Girl" follows the life of a Succubus named 'Bo.' Played by Anna Silk, 'Bo,' goes on a journey to control her abilities, discover
Chaske Spencer to Exhibit His Photography
The Twilight star’s never before seen photography will be exhibited at the Dream Hotel for one night only. Los Angeles, CA (June 25, 2012) – On Thursday, July 12th, Chaske Spencer, star of the Twilight Saga film series will be exhibiting his photography, along with the work of photographer Nadia Itani. The exhibit will be displayed at “THE BAR” Dream Hotel, who is donating their space as well as wine
01-28-2012 | Arts & Culture
Tim Kang Launches Production Company One Shoot Films and Starts a 2012 Short Fil …
The Mentalist star’s production company will be holding a short film competition in awareness of child abduction and exploitation. Los Angeles, CA (January 23, 2012)- Actor Tim Kang, best known for his role on CBS’ critically-acclaimed show THE MENTALIST has launched a film production company called One Shoot Films (OSF). Beginning Tuesday, January 24, 2012 One Shoot Films is accepting entries into the OSF Short Film Competition 2012. As an homage
Los Angeles, CA (December 21, 2011) – On Wednesday, December 21st, 2011, Tinsel Korey, of The Twilight Saga film series will return to St., Mary Food Bank in Phoenix, Arizona to volunteer and assist in the campaign against hunger in hopes that her efforts will help create awareness of hunger in America. Last year, while working with, Korey became aware of the hunger many American families faced during

All 5 Releases

More Releases for Loring

Los Angeles, CA (April 22, 2008) – Jennifer Lyneis, VP of Record Promotion of M. Loring Communications announced today that up and coming solo artist Kaitlyn Anderson has signed on for radio promotion with the music firm. Dubbed “America’s Pop Rock Sweetheart,” Kaitlyn will be releasing her debut album “A New Word for Over” on May 9, 2008. Produced by Peter Barker (ZZ Top, Heart), “A New World for
Los Angeles, CA (March 14, 2008)— VP of radio promotion, Jennifer Lyneis, announced today that M. Loring Communications has signed Nick Loren on for radio promotion to promote his first single, “Fallen” off his debut album “Forever be Cool.” Coined as the “McDreamy” of Adult Contemporary Music, based on his charming personality, killer looks and immense talent, Loren is already being compared to the likes of Babyface, and Stevie
Los Angeles, CA (February 29, 2008) — Mona Loring, president of M. Loring Communications officially announced today that veteran radio promoter, Jennifer Lyneis, has been named VP of Radio Promotion for the newly reestablished music promotion firm. Jennifer Lyneis has over ten years of radio promotion and corporate sponsorship experience, and has held prestigious positions in the music and entertainment industries. She has served as the head of artist development and
Los Angeles, CA (February 29, 2008) — M. Loring Communications (MLC), will be officially relaunching as a full service music promotion firm in March 2008. The firm will be offering artist development, radio promotion, music licensing and corporate sponsorship acquirement to quality unsigned acts as well as artists signed to major and indie record labels. Clientele from M. Loring Communications and sister corporation, MLC PR, will have the option to
Westlake Village, CA (January 22, 2008)—President of MLC PR, Mona Loring, has been consecutively honored for a second year as a 2008 Cambridge Who’s Who of Executives and Professionals. According to Cambridge, the private membership is an honor and privilege associated with worldwide distinction. Loring’s recognition is equated to a tribute to her professional achievements, character quality, respectability and praiseworthy exertion towards her public relations firm. “I am honored
MLC PR's Mona Loring Honored in 2007 Cambridge Who's Who of Executives and Profe …
Westlake Village, CA (June 27, 2007)— President of M. Loring Communications, LLC (AKA MLC PR) Mona Loring has been honored as a 2007 Cambridge Who’s Who of Executives and Professionals. According to Cambridge Who’s Who, the private membership is an honor and privilege associated with worldwide distinction. Loring’s involvement is equated to a tribute to her professional achievements not exclusive to character quality, respectability and praiseworthy exertion towards her