Purrify: Powerful coconut shell "odor sponges" for litter box smell, now in 40+ Canadian pet stores

MIRABEL, Quebec, September 12, 2026 - Most cat owners have already tried the usual fixes: Ineffective "odor-control" litter and baking soda, or scented litters, covered boxes, or automated scooping litter boxes, and the last hope: a plug-in by the door.

Each one either doesn't work at all, for long, or adds a smell on top of the smell, and while the owner suffers from "nose-blindness" to some extent - guests walking in get a noseful.

Purrify, a Canadian company, sells a different kind of fix: activated carbon granules from sustainable coconuts that go into the litter box itself and trap the ammonia before it reaches the room.

There is no fragrance, just activated carbon - well known in the scientific community as "the most powerful odor absorber in the world".

The additive is stocked in 40+ pet stores across Canada and sold direct to pet parents via www.purrify.ca

The carbon is made from coconut shell, the same grade used in the filters that make tap water drinkable, and air in the space station breathable. Every granule is treated with high temperature, steam, and pressure to create millions of microscopic pores, giving it an internal surface area of 1.15 square kilometers per gram.

Odor molecules stick to that internal surface and stay there, a process called "adsorption".

"ONE GRAM of our highly customized, steam-activated coconut shell carbon has more internal surface area than FOUR TENNIS COURTS, giving ammonia and mercaptan molecules a magnetic prison they can't escape from" - Mark Archer, CEO

Nothing is covered up. The ammonia is held inside the carbon instead of drifting into the living room, and nothing changes for the cat. Most cats don't even notice it's there.

Owners keep the litter they already buy and the box they already have.

Easy to use: Just sprinkle 2-3 tablespoons of Purrify on top of every litter change.

Mix gently. Top up whenever the box starts to smell again.

There is no schedule to remember, because every box is different. Scooping and regularly clean as before.

Fragrance-free is the point: less smell, not more.

A cat's nose is far sharper than ours, and many cats refuse a perfumed box outright. Purrify has neither perfume nor baking soda. The carbon is non-toxic and inert, so it can sit in the box for days doing its one job.

Since 2024, Purrify is sold in 3 different sized bags at 40+ retail locations across Canada now and on their website.

A medium sized bag that lasts about a month for one cat, or a large bag for multi-cat households, or for bulk-savings.

Their website offers auto-ship options and Canadian clients can get a trial sample for the cost of shipping only.

The company holds a 5.0 rating on Google and supports one-time-purchase bags with a 30-day money-back guarantee.

How activated carbon traps litter box odor:
https://www.purrify.ca/learn/how-activated-carbon-works/?utm_source=openpr&utm_medium=press_release&utm_campaign=canada_retail_20260912

Product details and online ordering:
https://www.purrify.ca/products/?utm_source=openpr&utm_medium=press_release&utm_campaign=canada_retail_20260912

Find a Canadian pet store that stocks Purrify:
https://www.purrify.ca/stores/?utm_source=openpr&utm_medium=press_release&utm_campaign=canada_retail_20260912

Pet stores that want to carry Purrify, and anyone with a product question, can write to hello@purrify.ca.

Media enquiries go to Mark Archer, CEO, at the same address.

Purrify Management Inc.
Mark Archer, CEO
109-17680 Rue Charles
Mirabel, QC J7J 0T6
Canada
Email: hello@purrify.ca
Phone: +1 450-663-6773

Purrify is a Canadian cat-litter additive brand. It is a unique. 100% coconut-shell activated carbon additive designed to control litter box odor without added fragrance.

Purrify can be mixed into the litter a household already uses and is available online and through Canadian pet retailers.

This release was published on openPR.