ILS AND THE DISCOVER GROUP WINS UNWTO ULYSSES AWARD FOR INNOVATION IN TOURISM ENTERPRISES

Salvador, Brazil, June 2nd 2008. --- As in previous years, the World Tourism Organization UNWTO has awarded the Ulysses Prize to projects with innovation in tourism during the Ulysses Conference. The event has taken place in Madrid, Spain, on May 28th and 29th under the title “Education and Knowledge Management: Meeting Future Challenges” with the presence of representatives of prestigious international organizations acting in the travel and tourism industry.

UNWTO (United Nations World Tourism Organization) - about the Ulysses Prize and Awards:

“The UNWTO Ulysses Prize and Awards are given in recognition for Innovation and Application of Knowledge in Tourism Governance (…) to projects (…) which merit distinction for their innovative contributions to tourism policy, governance, and other areas of tourism, such as the environment, new technologies, etc. “

In 2008, the UNWTO Ulysses Awards for a project of a tourism enterprise for innovation in tourism has been given to Intelligent Leisure Solutions and Discover Travel Group. This completely web-based South and Central America Luxury Travel Company has been selected by the Ulysses Prize and Awards Committee together with the Secretary-General of the World Tourism Organization for using an inexpensive business model to improve and establish the image of South and Central America as luxury tourism destinations providing excellence in service, thereby fomenting demand for luxury travel in these developing areas and encouraging local development of high quality sustainable tourism activity.

The opening-up of this market of responsible tourism for these suppliers in remote areas causes economic development to progress, bringing social improvements. Furthermore, local communities start to regard the environment and local culture as sustainable source of income, which is an incentive for them to engage in its preservation.

Intelligent Leisure Solutions and Discover Travel Group applied an innovative approach using geotourism on the product side by providing local services to their clients, and on the marketing/distribution side by applying – the long tail theory – using the internet to distribute their product to the most remote regions of the globe.

This tourism enterprise uses no traditional marketing methods, such as travel trade shows, which are a popular marketing tool in the industry and very expensive. – It uses only web marketing which costs approximately 90% less than traditional marketing and allows it to reach clients all over the world.

The success of this model has spun off a new business for the group, called Intelligent Web Solutions. This new company (www.IntelligentWebSolutions.com) offers an integrated Internet Marketing Solutions portfolio.

Further details on the UNWTO Ulysses Prize and Awards Ceremony and this year’s Awards and Prize winners can be found on www.unwto.org/pdf/Ulysses2008winners.pdf. For information on Intelligent Leisure Solutions and the Discover Travel Group, as well their luxury travel products, please visit www.Discover.Travel, www.DiscoverSouthAmerica.Travel, www.DiscoverCentralAmerica.Travel or www.DiscoverBrazil.com.

Intelligent Leisure Solutions and the Discover Travel Group is a web-based Destination Management Company (DMC) for Latin America that offers only luxury, custom-made trips from pre-selected destinations, accommodations, packages and tours to travelers and MICE (Meetings, Incentives, Conventions and Events) clients seeking differentiated travel experiences. Intelligent Leisure Solutions has been selected by the Brazilian Ministry of Tourism as an Affiliate Member of the United Nations World Tourism Organization and are nominated for the World Travel Awards 2008 in two categories. They are also Authenticated by the Tralliance Corporation and the .Travel Registry.

-Intelligent Leisure Solutions
- Address: Av. Tancredo Neves 1132 Caminho das Arvores, Salvador, Bahia, Brazil.
-Email: pr@intelligent-web-solutions.com
- Sites: www.ils3.com, www.discoverbrazil.com, www.discoversouthamerica.com
Name:Daniela Silva

Intelligent Leisure Solutions and Discover Travel Group applied an innovative approach using geotourism on the product side by providing local services to their clients, and on the marketing/distribution side by applying – the long tail theory – using the internet to distribute their product to the most remote regions of the globe.

This release was published on openPR.